Market Pulse · Market Report

What skills does the market require for Social Media Manager?

This analysis shows which skills are most frequently required in current job postings for Social Media Manager — 215 postings with skill evaluation, 215 with full text, 250 captured nationwide. Source: Federal Employment Agency.

215
Postings evaluated · nationwide
3
Skills identified
29,3%
Peak demand
Demand · nationwide

Most in-demand skills

Share of nationwide evaluated postings that explicitly mention the skill.

1
Short Form Video 29,3%
2
Canva 28,4%
3
Videoschnitt 17,7%
Technical core Tools / Software
Trend

Where demand is heading

User Stories ↑
KPI Reporting ↑
Öffentlichkeitsarbeit ↑
Betreuung ↑
Adobe Creative Cloud ↑
Mobilfunk ↓
Gastronomie ↓
Closing ↓
Hybrides Arbeiten ↓
Organisation ↓
Salary

Median salary nationwide

5.546 € / month
Q25 4.164 €
Q75 7.472 €
Source: Entgeltatlas of the Federal Employment Agency
High demand

These skills are especially in demand

These skills appear particularly often in job postings for Social Media Manager.

Short Form Video 29,3% of postings require Short Form Video
Canva 28,4% of postings require Canva
Videoschnitt 17,7% of postings require Videoschnitt

Does your CV show these skills?

The Quick Check analyses your CV against exactly these market requirements — and shows which skills the ATS filter is missing from your profile.

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