Pebio Search

Pebio editorial team · Last updated: 31 October 2026

E-Mail-Marketing-Manager/in

What is on your mind?

Training and degrees

  • Werbung, Marketingkommunikation (grundständig) (Studium)
  • Werbung, Marketingkommunikation (weiterführend) (Studium)
  • Marketing, Vertrieb (grundständig) (Studium)
  • Marketing, Vertrieb (weiterführend) (Studium)
  • Public Relations, Kommunikationsmanagement (grundständig) (Studium)
  • Public Relations, Kommunikationsmanagement (weiterführend) (Studium)

Source: BA-Berufenet · As of 2026-11-01

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

Median per month (gross)

€5,546

Range per month (25% to 75%)

€4,164 – €7,472

  • Region: Germany
  • Applies to the occupational group KldB 92113 This occupational group covers several occupations, not only this one.
  • Data import: October 2026
  • Reference period of the figure: not stated in the dataset
  • The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • Marketing Manager

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: leicht

    about 9 months

    Derivation

    What you bring: Campaign Management, Content-Strategie, Data Analytics, SEM, SEO

    What is still missing: Brand Management, Budget, Executive Search, Google Ads, Meta Ads

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Markenführung und Brand Management
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Markenführung — Positionierung, Markenarchitektur, konsistente Markenkommunikation — lässt sich über IHK-Zertifikatslehrgänge im Bereich Marketing oder als Modul eines betriebswirtschaftlichen Fachwirt-Lehrgangs erwerben; wird neu aufgebaut.

    • Budgetplanung und -kontrolle
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Marketingbudgets planen, Abweichungen kontrollieren und Mittel kanalübergreifend steuern — diese Kompetenzen werden in kaufmännischen Zertifikatslehrgängen bei IHK oder neutralen Weiterbildungsträgern vermittelt; wird neu aufgebaut.

    • Führungskräftesuche und strategische Personalgewinnung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Strategische Personalgewinnung auf Führungsebene erfordert Erfahrung in Talent-Acquisition-Projekten und Zusammenarbeit mit HR-Funktionen. Dieser Bereich liegt außerhalb des klassischen E-Mail-Marketing-Profils; wird neu aufgebaut.

    • Suchmaschinenwerbung (Search Ads)
      1 option
      • Praxiserfahrung
        Description from the dataset

        Suchmaschinenwerbung — Kampagnenstruktur, Gebotsstrategien, Qualitätsfaktor — lässt sich durch eigenständige Kampagnenführung und Selbststudium anhand öffentlicher Plattform-Hilfen erwerben. Das vorhandene SEM-Verständnis ist übertragbar; plattformspezifische Optimierung wird neu aufgebaut.

    • Social-Media-Werbung (Meta-Plattformen)
      1 option
      • Praxiserfahrung
        Description from the dataset

        Social-Media-Anzeigenkompetenz auf Meta-Plattformen — Zielgruppendefinition, Creative-Testing, Budgetoptimierung — entsteht durch eigenständige Kampagnenverantwortung. Das vorhandene Data-Analytics- und Campaign-Management-Wissen ist übertragbar; plattformspezifische Anzeigenlogik wird neu aufgebaut.

    Check this switch
  • E-Commerce Manager

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 15 months

    Derivation

    What you bring: Analytics, Content-Strategie, Data Analytics, KPI-Tracking, Performance Marketing, SEO

    What is still missing: E-Commerce

    According to the dataset: qualification paths

    Show qualification routes (1)
    • E-Commerce
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Ein IHK-Zertifikatslehrgang E-Commerce oder der Fachkaufmann/die Fachkauffrau für E-Commerce (IHK) schließt die strukturellen Wissenslücken in Shop-Betrieb, Plattformmanagement, Logistikschnittstellen und rechtlichen Rahmenbedingungen. Vorhandene Kenntnisse in Analytics, Content, KPI-Tracking und Performance-Marketing sind dabei stark übertragbar.

    Check this switch
  • Data Analyst

    IT & Data

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 18 months

    Derivation

    What you bring: Analytics, Data Analytics

    What is still missing: A/B Testing, Data Visualization, Excel (Advanced), Python

    According to the dataset: qualification paths

    Show qualification routes (4)
    • A/B-Testing und Experimentdesign
      1 option
      • Praxiserfahrung
        Description from the dataset

        A/B-Testing-Erfahrung aus dem E-Mail-Marketing ist übertragbar; statistisch fundiertes Experimentdesign für Web- und Produkttests wird durch eigenständige Projekte und vertieftes Selbststudium ausgebaut.

    • Datenvisualisierung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Datenvisualisierung mit BI-Werkzeugen lässt sich durch projektbasiertes Üben erwerben. Das vorhandene Daten- und Analytics-Verständnis ist übertragbar; die Werkzeugkompetenz für Dashboards und interaktive Berichte wird neu aufgebaut.

    • Excel (fortgeschritten)
      1 option
      • Praxiserfahrung
        Description from the dataset

        Fortgeschrittene Excel-Kenntnisse werden durch strukturiertes Üben an realen Datensätzen erworben. Das vorhandene analytische Grundverständnis ist übertragbar; Werkzeugtiefe bei Pivot-Tabellen, Power-Query und komplexen Formeln wird neu aufgebaut.

    • Python für Datenanalyse
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Python-Grundlagen und datenwissenschaftliche Bibliotheken lassen sich über Zertifikatslehrgänge bei Hochschulen oder neutralen Weiterbildungsträgern erwerben. Das analytische Datenverständnis ist übertragbar; Programmierkompetenz wird neu aufgebaut.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Certified Marketing Specialist (IHK Fachwirt)

    You qualify for strategy, concept and control of marketing beyond single channels. The exam is written and oral.

    Why you fit

    Your campaign, data and segmentation practice from email marketing supports the fields of analysis, concept and evaluation.

    The route there

    Further training and exam
    Exam for Geprüfter Fachwirt für Marketing (IHK): a written part and an oral part with a presentation and a professional discussion. The admission requirements are set out in the exam regulation; the IHK checks your admission.

    Source: IHK Munich and Upper Bavaria: Fachwirt Marketing · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG can fund part of course and exam costs for advancement training as a grant. The responsible office clarifies whether your course is eligible.

    Source: Federal ministry: Aufstiegs-BAföG · As of 2026-10-31 (retrieved)

    Salary
    not documented yet

    Your next step: Ask your IHK about admission, exam dates and course providers.

  • Marketing Manager

    You plan and steer marketing across several channels, own budgets and align brand and campaigns. Email becomes one channel among several.

    Why you fit

    Campaign management, data analysis, SEO and content strategy from email marketing are needed here. According to our data the gaps are budget forecasting, brand management and paid search and social ads.

    The route there

    Further training and exam
    The Fachwirt für Marketing (IHK) covers the fields of marketing strategies, marketing concepts and the analysis and evaluation of marketing processes. The admission requirements are set out in the exam regulation.

    Source: IHK Munich and Upper Bavaria: Fachwirt Marketing · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Take on a project with budget or a second channel and document the results.

  • Lifecycle Marketing Manager

    You steer customer relationships across the whole customer cycle, from acquisition and activation to retention. You plan campaigns, measure KPIs and coordinate channels.

    Why you fit

    Automated flows, segmentation and relationship marketing are core to your email work. Our data shows large overlap in marketing planning, analysis and campaign coordination.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Build a flow beyond email and measure its contribution to retention.

Show more routes (5)
  • E-Commerce Manager

    You are responsible for an online shop or sales channel: assortment, conversion, marketing and work with logistics and tech.

    Why you fit

    Analytics, KPI tracking, performance marketing and content are central to running a shop. According to our data, mainly retail knowledge is open.

    The route there

    Further training and exam
    IHK Bochum offers a certificate course E-Commerce-Manager:in (IHK) as e-learning. It ends with a written paper and a presentation.

    Source: IHK Bochum: E-Commerce-Manager:in (IHK) · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare IHK certificate courses on e-commerce and look for a shop project at work.

  • Data Analyst

    You analyse data, build dashboards and report results to departments. You test hypotheses and give decisions a numerical basis.

    Why you fit

    A/B tests, GA4 and data-driven campaign work are a foundation. According to our data, data visualisation, advanced SQL and Python are missing.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Practise SQL on your own campaign data and build a dashboard as a work sample.

  • Product Marketing Manager

    You position products on the market, prepare launches and pass insights from customer and market research to product teams.

    Why you fit

    Market research, audience analysis and campaign planning overlap. According to our data, product development, positioning and product lifecycle are open.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask the product team to involve you in a launch and record your contribution.

  • Customer Experience Manager

    You design and improve customer touchpoints, evaluate feedback and work with other departments.

    Why you fit

    Customer data analysis, relationship marketing and cross-department work overlap. According to our data, complaint handling, process improvement and data protection are open.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Evaluate feedback on your mailings (replies, unsubscribes) and share it with service.

  • Head of Marketing

    You lead a marketing team, set strategy and budget and answer to management for results.

    Why you fit

    Your channel delivers measurable results. For a lead role you also need leadership, budget and brand experience.

    The route there

    Further training and exam
    The Fachwirt für Marketing (IHK) is one building block for strategy and concept work; one of its fields is communication, leadership and cooperation. The admission requirements are set out in the exam regulation.

    Source: IHK Munich and Upper Bavaria: Fachwirt Marketing · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Take on mentoring colleagues or budget responsibility as a first step.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

What matters to you? (optional, several possible)

Important to you

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

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