Pebio editorial team · Last updated: 31 October 2026

Designer/in (Hochschule)

What is on your mind?

Training and degrees

  • Design (grundständig) (Studium)
  • Design (weiterführend) (Studium)

Source: BA-Berufenet · As of 2026-11-01

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)
  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • Content Strategist

    Medien & Redaktion

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 15 months

    Derivation

    What you bring: Partner Communication, Storytelling

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Analytics
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Web- und Content-Analytics werden über Zertifikatslehrgänge im Bereich digitales Marketing oder Datenanalyse erworben — angeboten von IHKs und Hochschulen. Wird neu aufgebaut.

    • Compliance
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Compliance-Grundlagen im Bereich digitaler Inhalte (z. B. Datenschutz, Urheberrecht, Wettbewerbsrecht) lassen sich über IHK-Zertifikatslehrgänge oder Hochschulmodule im Bereich Medienrecht aufbauen. Wird neu aufgebaut.

    • Datenanalyse
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Grundlagen der Datenanalyse für inhaltliche Entscheidungen werden über Fachkurse bei IHKs oder Hochschulen im Bereich Datenmanagement und digitales Marketing erworben. Wird neu aufgebaut.

    • Produktmanagement
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Produktmanagement-Grundlagen lassen sich über Weiterbildungskurse bei IHKs oder Hochschulen sowie durch projektbasierte Praxis in cross-funktionalen Teams aufbauen. Wird neu aufgebaut.

    • SEO
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Suchmaschinenoptimierung wird über Zertifikatslehrgänge im Bereich digitales Marketing oder Online-Redaktion erworben — angeboten von IHKs, Hochschulen und Medienfachschulen. Wird neu aufgebaut.

    Check this switch
  • Art Director

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 18 months

    Derivation

    What you bring: Adobe Creative Suite, Content-Strategie, Figma, Partner Communication, Storytelling, Visual Design

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Branding
      1 option
      • Praxiserfahrung
        Description from the dataset

        Markenkommunikation und Markenentwicklung werden durch Projektarbeit im kreativen Umfeld und durch Mentoring erfahrener Art Direktoren aufgebaut. Ergänzende Fachlehrgänge bei Berufsverbänden oder Hochschulen im Bereich Marken-Kommunikation vertiefen das Wissen. Wird neu aufgebaut.

    • Markenmanagement
      1 option
      • Studium
        Description from the dataset

        Markenmanagement-Kompetenzen lassen sich durch weiterbildende Hochschulangebote (z. B. Masterstudiengänge im Bereich Kommunikation oder Marketing) oder durch spezialisierte Fachkurse an Hochschulen für Gestaltung erwerben. Wird neu aufgebaut.

    • Budgetverantwortung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Budgetplanung und -kontrolle im kreativen Projektkontext werden durch schrittweise Übernahme von Verantwortung in Projekten aufgebaut. IHK-Kurse zu Grundlagen des betrieblichen Rechnungswesens bieten strukturierte Unterstützung. Wird neu aufgebaut.

    • Motion Design
      1 option
      • Praxiserfahrung
        Description from the dataset

        Animationsdesign und bewegte Bildkommunikation werden durch praktische Projekte und Weiterbildungskurse an Design-Fachschulen oder Hochschulen aufgebaut. Wird neu aufgebaut.

    • Präsentation
      1 option
      • Praxiserfahrung
        Description from the dataset

        Präsentationsfähigkeiten für kreative Konzepte werden durch regelmäßige Pitches und Kundenpräsentationen im Berufsalltag entwickelt. Rhetorikseminare bei Bildungsträgern bieten ergänzende Unterstützung. Wird neu aufgebaut.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Graphic designer

    You design print and digital media for brands and clients. You build layouts, typography and imagery.

    Why you fit

    You already have graphic design, visual design and Adobe Creative Cloud skills. The database lists no open skill gaps.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Assemble a portfolio of 3 to 5 projects and apply to agencies and in-house teams.

  • Motion graphics artist

    You animate graphics, logos and explainer videos for web, social media and film. You work with storyboards and timelines.

    Why you fit

    Visual design, storytelling and Adobe CC are the base. You add animation and editing on top.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Animate your own logo or poster as a building block for a showreel.

  • 3D artist

    You model and render objects, rooms or products on a computer. You deliver visualisations for advertising, product development or games.

    Why you fit

    A design sense for form, light and composition is the foundation. You learn the 3D software from scratch.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Try a 3D program on a small object, then decide which industry suits you.

Show more routes (5)
  • UI design specialist

    You design interfaces for apps and websites. You build components and prototypes and coordinate with development and the product team.

    Why you fit

    You keep using Adobe CC, Figma and graphic design. Open gaps are interaction design, information architecture, prototyping, UX and accessibility (WCAG).

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Redesign an existing app in Figma and document your decisions as a case study.

  • Visual design specialist

    You develop the look of digital products and campaigns. You work on design systems, colours, typography and imagery.

    Why you fit

    You bring graphic design, visual design, Figma and storytelling. UX, design systems, brand design and wireframing are missing.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Build a small design system in Figma and add it to your portfolio.

  • Service design consultant

    You design services along the whole customer journey. You run workshops and develop concepts with several stakeholders.

    Why you fit

    Campaign management, content strategy and analytics experience help. Workshop facilitation, stakeholder management and strategic thinking are still missing.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Lead a workshop in your next project and record the outcome.

  • Creative lead

    You are responsible for the creative direction of campaigns and brands. You lead creative teams and present concepts to clients.

    Why you fit

    Your visual design ability is the base. You build leadership, brand management, budget responsibility, motion design and presentation skills through project experience.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask to lead the creative side of a smaller project and gather feedback.

  • Content strategy specialist

    You plan content for channels and audiences and measure its effect. You coordinate editorial, design and marketing.

    Why you fit

    Storytelling, communication and content experience count. Open are project management, SEO, data analysis, audience analytics and compliance.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Analyse your employer's content with an analytics tool and derive three improvements.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

What matters to you? (optional, several possible)

Important to you

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

Job market: what job ads ask for

There is no expert-reviewed dataset for this occupation yet.

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