Pebio editorial team · Last updated: 1 November 2026
Daily-Talk-Redakteur/in
What is on your mind?
Salary: what employees earn
Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.
Median per month (gross)
€4,974
Range per month (25% to 75%)
€3,842 – €6,451
- Region: Germany
- Applies to the occupational group KldB 92413 This occupational group covers several occupations, not only this one.
- Data import: October 2026
- Reference period of the figure: not stated in the dataset
- The source states the number of cases and the publication threshold.
Source: BA-Entgeltatlas
More about this figure
Minimum rates are not actual salaries and are listed in the pay scale section.
Your own calculation: hourly rate
Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.
Pay scales and minimum rates
These are minimums if the stated scope applies to your employment. This is not legal advice.
There is no verified statement on statutory pay under the BGB for this occupation yet.
Statutory minimum wage
Statutory
€13.90 per hour
valid from 2026-01-01, until 2026-12-31
§ 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“
Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27
Upcoming rates (1)
Statutory
€14.60 per hour
valid from 2027-01-01 · upcoming
§ 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“
Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27
Terms explained
- Generally binding collective agreement (AVE)
- A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
- Framework agreement (Manteltarifvertrag)
- Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
- Pay agreement (Entgelttarifvertrag)
- Sets how much is paid per pay grade.
- Pay grade (Entgeltgruppe)
- The classification by task and qualification. It decides which amount in the pay table applies to you.
Which pay scale might apply to you?
We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.
BMAS collective agreement registerCareer: possible moves
Occupations people move to from this one. Every rating shows how it was derived.
- Chefredakteur/Chefredakteurin
Medien & Redaktion
Editorially selected · Dataset as of 2026-05-24
about 12 months
Derivation
What you bring: Partner Communication, Präsentation, Storytelling
Check this switchAccording to the dataset: qualification paths
Show qualification routes (4)
- Presserecht
1 option
- IHK-/Kammer-Zertifikatslehrgang
Description from the dataset
Seminar oder Lehrgang zu medienrechtlichen Grundlagen (Urheberrecht, Persönlichkeitsrecht, Pressefreiheit) bei einer Journalistenschule, Hochschule oder einem Berufsverband; für Führungsrollen in Redaktionen empfohlen — wird neu aufgebaut.
- IHK-/Kammer-Zertifikatslehrgang
- Redaktionelle Führung
1 option
- Praxiserfahrung
Description from the dataset
Führung und Koordination eines Redaktionsteams wird durch schrittweise Übernahme von Verantwortung, Mentoring durch erfahrene Chefredakteur:innen und Führungskräfte-Seminare entwickelt — wird neu aufgebaut.
- Praxiserfahrung
- Redaktionsplanung
1 option
- Praxiserfahrung
Description from the dataset
Strukturierte Planung von Redaktionsabläufen, Themenplanung und Ressourcensteuerung wird durch Übernahme von Planungsaufgaben in der aktuellen Rolle und Hospitation in übergeordneten Planungsgremien entwickelt — wird neu aufgebaut.
- Praxiserfahrung
- Social Media
1 option
- Praxiserfahrung
Description from the dataset
Kenntnisse über Social-Media-Strategien, Plattformlogiken und Community-Management werden durch praktische Mitarbeit am Social-Media-Auftritt und Fachlektüre erworben — wird neu aufgebaut.
- Praxiserfahrung
- Presserecht
- Content Marketing Manager
Marketing, Medien & Kreativ
Editorially selected · Dataset as of 2026-05-24
Rating: schwer
about 12 months
Derivation
What you bring: Analytics, Campaign Management, Content-Strategie, SEO
Check this switchAccording to the dataset: qualification paths
Show qualification routes (5)
- A/B-Testing
1 option
- Praxiserfahrung
Description from the dataset
Strukturiertes Testen von Inhalten und Formaten wird durch eigenverantwortliche Experimente in laufenden Projekten erlernt. Wird neu aufgebaut.
- Praxiserfahrung
- Analytics
1 option
- Praxiserfahrung
Description from the dataset
Web- und Content-Analytics ist bereits vorhanden/übertragbar und wird auf Marketing-spezifische Auswertungslogiken ausgeweitet.
- Praxiserfahrung
- Newsletter-Management
1 option
- Praxiserfahrung
Description from the dataset
Aufbau und Pflege von E-Mail-Verteilern, Segmentierung und Performance-Auswertung werden durch eigenständige Projektarbeit erworben. Wird neu aufgebaut.
- Praxiserfahrung
- SEO-Texten
1 option
- Praxiserfahrung
Description from the dataset
Redaktionelle Textkompetenz ist vorhanden; suchmaschinenoptimiertes Schreiben (Keyword-Integration, strukturierte Texte) wird durch Praxisprojekte und Fachpublikationen ergänzt. Wird neu aufgebaut.
- Praxiserfahrung
- Social Media
1 option
- Praxiserfahrung
Description from the dataset
Kanal-spezifische Content-Planung und Community-Management werden durch Praxisprojekte und eigenverantwortliche Kanalbetreuung aufgebaut. Wird neu aufgebaut.
- Praxiserfahrung
- A/B-Testing
- Employer Branding Manager
HR & People
Editorially selected · Dataset as of 2026-05-24
Rating: schwer
about 15 months
Derivation
What you bring: Campaign Management, Content-Strategie, Partner Communication, Präsentation, Storytelling
Check this switchAccording to the dataset: qualification paths
Show qualification routes (5)
- Candidate Experience
1 option
- Praxiserfahrung
Description from the dataset
Gestaltung positiver Bewerbererlebnisse entlang des Recruiting-Prozesses wird durch enge Zusammenarbeit mit HR-Teams und Reflexion eigener Bewerbungsprozess-Erfahrungen erworben — wird neu aufgebaut.
- Praxiserfahrung
- Employer Branding
1 option
- IHK-/Kammer-Zertifikatslehrgang
Description from the dataset
Zertifikatslehrgang Employer Branding oder HR-Marketing bei einer IHK, Personalwirtschafts-Fachschule oder einem Berufsverband; vermittelt Arbeitgeberpositionierung, Zielgruppenansprache und strategische Personalmarketing-Konzepte — wird neu aufgebaut.
- IHK-/Kammer-Zertifikatslehrgang
- Investor Relations
1 option
- Praxiserfahrung
Description from the dataset
Grundkenntnisse in Investor-Kommunikation und Finanz-PR sind für Employer-Branding-Rollen eine Zusatzkompetenz; werden durch Einarbeitung in Unternehmens-PR-Prozesse und Fachliteratur erworben — wird neu aufgebaut.
- Praxiserfahrung
- People Analytics
1 option
- Praxiserfahrung
Description from the dataset
Datengestützte HR-Analyse (Fluktuation, Bewerberzahlen, Engagement-Metriken) wird durch praktische Arbeit mit HR-Systemen und begleitende Weiterbildung in Datenauswertung erworben — wird neu aufgebaut.
- Praxiserfahrung
- Recruiting
1 option
- Praxiserfahrung
Description from the dataset
Grundlagen moderner Personalgewinnung (Active Sourcing, Stellenausschreibungen, Bewerbungsmanagement) werden durch Hospitation im HR-Team und praxisbegleitende Weiterbildung erworben — wird neu aufgebaut.
- Praxiserfahrung
- Candidate Experience
Further paths have not been researched reliably yet.
Where else you can go
Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.
Online Marketing Manager (IHK certificate)
You plan and manage online communication, ad formats and search engine marketing. You analyse and optimise web presences with online tools.
Why you fit
Editorial content, SEO knowledge and audience insight from the newsroom transfer to channels and campaigns.
The route there
- Further training and exam
- Certificate course with an IHK certificate: online communication strategy, ad formats, search engine marketing, web analytics, legal framework. The page currently lists no dates.
Source: IHK Köln, certificate course Online Marketing Manager (IHK) · As of 2026-11-01 (retrieved)
- Duration
- not documented yet
- Cost
- not documented yet
- Funding
- In North Rhine-Westphalia you may apply for a Bildungsscheck under certain conditions; solo self-employed people may apply for a KOMPASS Qualitätsscheck.
Source: IHK Köln, certificate course Online Marketing Manager (IHK) · As of 2026-11-01 (retrieved)
- Salary
- not documented yet
Your next step: Ask your IHK for current dates and fees, and list your marketing touchpoints so far.
Employer Branding Manager (IHK certificate)
You position a company as an attractive employer and build employer branding. This covers the career site, job ads, social media and internal communication.
Why you fit
Storytelling and content strategy from the newsroom are in demand in employer marketing.
The route there
- Further training and exam
- Certificate course with an IHK certificate, live online. It covers brand communication, planning and building, and rolling out employer branding. Current date: 23 Nov to 18 Dec 2026.
Source: IHK Köln, certificate course Employer Branding Manager (IHK) · As of 2026-11-01 (retrieved)
- Duration
- not documented yet
- Cost
- not documented yet
- Funding
- In North Rhine-Westphalia you may apply for a Bildungsscheck under certain conditions; solo self-employed people may apply for a KOMPASS Qualitätsscheck.
Source: IHK Köln, certificate course Employer Branding Manager (IHK) · As of 2026-11-01 (retrieved)
- Salary
- not documented yet
Your next step: Check whether you can show basic HR or marketing knowledge, and ask the IHK about fees.
Content Manager (IHK certificate)
You plan, produce and distribute content and build editorial calendars. You measure results and manage staff and agencies.
Why you fit
You bring editorial planning and topic development from the newsroom. The IHK names knowledge from an editorial setting as an ideal prerequisite.
The route there
- Further training and exam
- Certificate course with an IHK certificate, live online. Topics: content strategy, SEO, newsletters, measuring results, AI tools. The IHK names prior (online) marketing experience or knowledge from an editorial setting as ideal; career changers can also take part.
Source: IHK Köln, certificate course Content Manager (IHK) · As of 2026-11-01 (retrieved)
- Duration
- Eight-day workshop; current date 15 Oct to 10 Nov 2026.
Source: IHK Köln, certificate course Content Manager (IHK) · As of 2026-11-01 (retrieved)
- Cost
- not documented yet
- Funding
- In North Rhine-Westphalia you may apply for a Bildungsscheck under certain conditions; solo self-employed people may apply for a KOMPASS Qualitätsscheck.
Source: IHK Köln, certificate course Content Manager (IHK) · As of 2026-11-01 (retrieved)
- Salary
- not documented yet
Your next step: Ask the IHK Köln for the price and decide which project of your own you will use.
Show more routes (5)
Communications Manager (IHK certificate)
You plan, manage and implement communication measures online and offline. This includes PR, advertising, dialogue marketing and media law.
Why you fit
Writing, audience address and working with media are your daily routine. You add marketing, strategy and project work.
The route there
- Further training and exam
- Course run by the partner Studieninstitut für Kommunikation; you receive the IHK Köln certificate after passing the certificate exam. Topics: marketing communication, market research, PR, media law, case studies.
Source: IHK Köln, Kommunikationsmanager/in (IHK) · As of 2026-11-01 (retrieved)
- Duration
- not documented yet
- Cost
- not documented yet
- Funding
- not documented yet
- Salary
- not documented yet
Your next step: Ask the Studieninstitut für Kommunikation about length, fees and dates.
AI-assisted press work (IHK seminar)
You write press releases and media pitches and monitor the media. You use AI tools for idea generation, research and editorial planning.
Why you fit
You know research, topic finding and writing from the newsroom. The seminar shows you the PR side and the use of AI.
The route there
- Further training and exam
- One-day live-online seminar for people working in communication, PR and press work, designed as an introduction to AI. The page names no certificate and no prerequisites.
Source: IHK Köln, seminar Erfolgreiche Pressearbeit mit KI · As of 2026-11-01 (retrieved)
- Duration
- One day, 16 April 2027, 09:00 to 16:00.
Source: IHK Köln, seminar Erfolgreiche Pressearbeit mit KI · As of 2026-11-01 (retrieved)
- Cost
- not documented yet
- Funding
- not documented yet
- Salary
- not documented yet
Your next step: Book the seminar as a test of whether PR work suits you.
Sustainability Communication Manager (IHK certificate)
You develop communication concepts for sustainability and support change processes. You build sustainability reports and address stakeholders.
Why you fit
If you make complex topics easy to understand, you bring the core skill for internal and external sustainability communication.
The route there
- Further training and exam
- Certificate course with an IHK certificate, live online. Topics: sustainability concept, stakeholders, change management, reporting. Target group: managers and internal multipliers in small and medium-sized companies.
Source: IHK Köln, Manager/-in für Nachhaltigkeitskommunikation, -marketing & -reporting (IHK) · As of 2026-11-01 (retrieved)
- Duration
- 25 online sessions of 2.5 hours from 20 Sep 2027 to 26 Jan 2028, plus the final exam.
Source: IHK Köln, Manager/-in für Nachhaltigkeitskommunikation, -marketing & -reporting (IHK) · As of 2026-11-01 (retrieved)
- Cost
- €2,490 per participant.
Source: IHK Köln, Manager/-in für Nachhaltigkeitskommunikation, -marketing & -reporting (IHK) · As of 2026-11-01 (retrieved)
- Funding
- In North Rhine-Westphalia you may apply for a Bildungsscheck under certain conditions; solo self-employed people may apply for a KOMPASS Qualitätsscheck.
Source: IHK Köln, Manager/-in für Nachhaltigkeitskommunikation, -marketing & -reporting (IHK) · As of 2026-11-01 (retrieved)
- Salary
- not documented yet
Your next step: Check whether your employer or the NRW funding covers the cost.
Agile Project Manager (IHK certificate)
You lead projects with agile methods such as Scrum and Kanban. You coordinate teams, deadlines and results.
Why you fit
You keep deadlines, workflows and planning in a newsroom every day. Project management turns that into a method that is in demand outside newsrooms too.
The route there
- Further training and exam
- Certificate course with an IHK certificate. Topics: agile organisation, Scrum, hybrid project management, scaled frameworks. For the certificate you need at least 80% attendance and a passed assessment.
Source: IHK Köln, Projektmanager/in Agil (IHK) · As of 2026-11-01 (retrieved; the page lists 2025 dates and currently no new ones)
- Duration
- 6 in-person days plus a self-study phase.
Source: IHK Köln, Projektmanager/in Agil (IHK) · As of 2026-11-01 (retrieved; figure from the 2025 run)
- Cost
- not documented yet
- Funding
- not documented yet
- Salary
- not documented yet
Your next step: Ask for the next date and check whether you can practise project management on a current task.
Part-time Master in Leadership and Communication Management (OTH Regensburg)
You lead teams and shape communication and change processes in organisations. The master covers leadership, change and project management, and public relations.
Why you fit
If you want to take on responsibility for teams and communication, the master adds leadership and management knowledge to your practice.
The route there
- Further training and exam
- Part-time master's (M.A.) at OTH Regensburg in Bavaria. Entry: a completed university degree and at least one year of work experience, which can also be gained after the start (then entry via the module study route).
Source: OTH Regensburg, Master Leitung und Kommunikationsmanagement · As of 2026-11-01 (retrieved)
- Duration
- Standard period of study 4 semesters, 90 ECTS credits.
Source: OTH Regensburg, Master Leitung und Kommunikationsmanagement · As of 2026-11-01 (retrieved)
- Cost
- not documented yet
- Funding
- not documented yet
- Salary
- not documented yet
Your next step: Check whether your degree meets the entry requirement and read the OTH module handbook.
What matters to you
Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.
Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.
How we assign facts
- Financial situation: Salary, Pay scales
- Security & predictability: Pay scales, Job market
- Work environment & belonging: No data
- Recognition & competence: Skills
- Growth & self-determination: Career, Skills
Job market: what job ads ask for
There is no expert-reviewed dataset for this occupation yet.
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