Pebio Search

Pebio editorial team · Last updated: 1 November 2026

Channel Marketing Spezialist/in

What is on your mind?

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

Median per month (gross)

€5,546

Range per month (25% to 75%)

€4,164 – €7,472

  • Region: Germany
  • Applies to the occupational group KldB 92113 This occupational group covers several occupations, not only this one.
  • Data import: October 2026
  • Reference period of the figure: not stated in the dataset
  • The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • Data Analyst

    IT & Data

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 18 months

    Derivation

    What you bring: Analytics, Data Analytics

    What is still missing: A/B Testing, Data Visualization, Excel (Advanced), Python

    According to the dataset: qualification paths

    Show qualification routes (4)
    • A/B-Testing
      1 option
      • Praxiserfahrung
        Description from the dataset

        A/B-Testing-Kompetenz wird durch praktische Durchführung von Experimenten — Hypothesenformulierung, Testdesign, statistische Auswertung — aufgebaut. Analytische Grundkenntnisse sind bereits vorhanden/übertragbar. Der methodische Rahmen wird neu aufgebaut.

    • Datenvisualisierung
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Datenvisualisierungs-Kenntnisse werden über Zertifikatslehrgänge bei Hochschulen oder anerkannten Weiterbildungsträgern im Datenbereich erworben. Analytische Grundkompetenz ist bereits vorhanden/übertragbar; visuelle Umsetzung und BI-Werkzeuge werden neu aufgebaut.

    • Excel (Fortgeschritten)
      1 option
      • Praxiserfahrung
        Description from the dataset

        Fortgeschrittene Excel-Kenntnisse — Pivot-Tabellen, komplexe Formeln, Datenmodellierung — werden durch gezielte Praxis und Selbststudium aufgebaut. Analytische Grundkompetenz ist bereits vorhanden/übertragbar; der erweiterte Funktionsumfang wird neu aufgebaut.

    • Python
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Python-Programmierkenntnisse für Datenanalyse werden über Zertifikatslehrgänge bei Hochschulen, Volkshochschulen oder anerkannten Weiterbildungsträgern im IT-/Datenbereich erworben. Inhalte: Grundlagen, Datenstrukturen, datenanalytische Bibliotheken. Wird neu aufgebaut.

    Check this switch
  • E-Commerce Manager

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    Derivation

    What you bring: channel marketing, data analytics, Google Analytics, KPI-Tracking, SEO, Stakeholder-Management

    What is still missing: Conversion Optimierung, GDPR, E-Commerce, Supply Chain

    According to the dataset: qualification paths

    Show qualification routes (4)
    • Conversion-Optimierung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Conversion-Optimierungskenntnisse (A/B-Testing, Landingpage-Optimierung, Usability) sind bereits vorhanden und übertragbar.

    • DSGVO
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Datenschutzrechtliche Grundlagen für den E-Commerce-Kontext (Einwilligungsmanagement, Datenschutzerklärungen, technisch-organisatorische Maßnahmen) werden durch einen Zertifikatslehrgang bei IHK oder einem juristischen Fachbildungsträger neu aufgebaut.

    • E-Commerce
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Operative E-Commerce-Kenntnisse (Shop-Betrieb, Sortimentsmanagement, Checkout-Optimierung) werden durch einen Weiterbildungslehrgang zu E-Commerce-Management bei IHK oder einer Hochschule neu aufgebaut. Bestehende Kenntnisse in Datenanalyse, SEO und KPI-Tracking sind bereits vorhanden und übertragbar.

    • Supply Chain Management
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Grundlagen im E-Commerce-nahen Supply Chain Management (Lagerlogistik, Fulfillment, Retourenmanagement) werden durch einen Weiterbildungslehrgang bei IHK oder einer Fachakademie neu aufgebaut.

    Check this switch
  • Online Marketing Manager

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: leicht

    Derivation

    What you bring: Campaign Management, channel marketing, data analytics, Google Analytics, KPI-Tracking, SEO, Stakeholder-Management

    According to the dataset: qualification paths

    Show qualification routes (3)
    • Marketing-Automatisierung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Marketing-Automatisierung wird neu aufgebaut durch praktische Einarbeitung in gängige Automatisierungsplattformen und ergänzende Weiterbildungen von IHK oder Fachakademien zu digitalem Marketing-Management.

    • Google Ads
      1 option
      • Praxiserfahrung
        Description from the dataset

        Kenntnisse in Suchmaschinenwerbung werden neu aufgebaut durch Selbststudium und eigenständige Kampagnenpraxis; Datenanalyse- und KPI-Tracking-Kenntnisse aus dem Ausgangsberuf sind übertragbar.

    • Online-Marketing
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Online-Marketing-Grundlagen und -Strategien werden neu aufgebaut über einen IHK-Zertifikatslehrgang zu digitalem Marketing oder entsprechende Weiterbildungsangebote von Fachschulen und Berufsverbänden.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Online Marketing Manager (IHK certificate)

    You run online channels such as website, social media, newsletters, SEO and paid search, and measure results through web controlling. From that you build concepts and strategy.

    Why you fit

    Your experience in channel management, campaigns and KPI tracking fits the content. Paid advertising and marketing automation are more likely gaps.

    The route there

    Further training and exam
    IHK certificate course "Online-Marketing-Manager/-in (IHK)" covering website, usability, social media, web controlling, SEO/SEA and strategy; ends with a practical project and a certificate test.

    Source: IHK Düsseldorf, Zertifikatslehrgang Online-Marketing-Manager/-in (IHK) · As of 2026-11-01 (retrieved)

    Duration
    5 days within one week, hybrid or digital; the page does not state total hours.

    Source: IHK Düsseldorf, Zertifikatslehrgang Online-Marketing-Manager/-in (IHK) · As of 2026-11-01 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Check your IHK's event search for the next date and ask about fees.

  • E-Commerce Manager (IHK certificate)

    You own strategy, shop requirements, customer journey and web controlling in online retail. You advise management on e-commerce decisions.

    Why you fit

    Your channel and analytics experience helps with customer journey and conversion questions. Shop operations, law and platforms are new.

    The route there

    Further training and exam
    IHK certificate "E-Commerce-Manager (IHK)" in four live online modules on basics and law, shop and UX, customer journey and marketing, and web controlling with KPIs and conversion optimisation.

    Source: IHK Berlin, E-Commerce-Manager (IHK) · As of 2026-11-01 (retrieved)

    Duration
    About 80 lesson hours in four modules plus about 25 hours of self-study, 105 hours in total.

    Source: IHK Berlin, E-Commerce-Manager (IHK) · As of 2026-11-01 (retrieved)

    Cost
    Course fee at IHK Berlin: €1,990. IHK Berlin is not AZAV-certified, so an Agentur für Arbeit training voucher cannot be used there.

    Source: IHK Berlin, E-Commerce-Manager (IHK) · As of 2026-11-01 (retrieved)

    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare price and funding eligibility at your IHK, as providers and fees differ.

  • Certified Marketing Specialist (Fachwirt, IHK)

    You plan and steer marketing concepts and projects and analyse marketing processes. You lead teams and coordinate with partners.

    Why you fit

    Your practice in campaigns and channels can count as relevant work experience for admission. The qualification makes it formally visible.

    The route there

    Further training and exam
    Preparation course for the nationwide IHK exam "Geprüfter Fachwirt für Marketing" (Bachelor Professional in Marketing, DQR level 6) covering strategy, concepts, process analysis and leadership.

    Source: IHK Bodensee-Oberschwaben, Geprüfter Fachwirt für Marketing · As of 2026-11-01 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    The course can be funded through Aufstiegs-BAföG: 50% of course and exam fees as a grant, the rest as an optional loan, for programmes of more than 400 hours, regardless of age and income.

    Source: IHK Elbe-Weser, Aufstiegs-BAföG · As of 2026-11-01 (retrieved)

    Salary
    not documented yet
    Particulars
    The page states neither duration nor cost of the course; both differ by provider.

    Source: IHK Bodensee-Oberschwaben, Geprüfter Fachwirt für Marketing · As of 2026-11-01 (retrieved)

    Your next step: Ask your IHK whether your experience meets admission under § 53c BBiG, and ask providers about duration and fees.

Show more routes (5)
  • Certified Business Administrator (Master Professional, IHK)

    You take on planning, steering and control of business processes and work on strategy, organisation and financial frameworks. This often leads into management roles.

    Why you fit

    If you want to move from operational channel work into marketing management, the qualification adds strategy, organisation and controlling.

    The route there

    Further training and exam
    Further training at DQR level 7 (Master Professional in Business Management) with written, oral and project-based exams across five fields of action; admission e.g. with a passed Fachwirt or Fachkaufmann exam.

    Source: IHK Braunschweig, Geprüfter Betriebswirt (VO 2020) · As of 2026-11-01 (retrieved)

    Duration
    not documented yet
    Cost
    Only IHK Braunschweig's exam fees are stated: €650 in total for parts A, B and C. Course fees are not on the page.

    Source: IHK Braunschweig, Geprüfter Betriebswirt (VO 2020) · As of 2026-11-01 (retrieved)

    Funding
    Courses leading to the Betriebswirt can be funded through Aufstiegs-BAföG if they comprise more than 400 hours: 50% of course and exam fees as a grant, the rest as an optional loan, regardless of age and income.

    Source: IHK Elbe-Weser, Aufstiegs-BAföG · As of 2026-11-01 (retrieved)

    Salary
    not documented yet

    Your next step: First check whether you already hold the admission level (e.g. Fachwirt), then look for course providers in the Weiterbildungs-Informations-System.

  • Data Analyst (IHK certificate, online)

    You prepare data, analyse it with BI tools and build reports. You plan and run data projects with agile methods.

    Why you fit

    Data analysis, KPI tracking and GA4 from your channel work are a base. ETL, databases and BI tools are new.

    The route there

    Further training and exam
    Online certificate course "Data Analyst (IHK)" covering ETL and analytics basics, visual analysis and reporting with BI tools, machine learning and databases, and project methods; ends with a project presentation.

    Source: IHK Berlin, Data Analyst (online) · As of 2026-11-01 (retrieved)

    Duration
    About 4 months with 57 learning hours plus 26 hours of self-study, 83 hours in total.

    Source: IHK Berlin, Data Analyst (online) · As of 2026-11-01 (retrieved)

    Cost
    Course fee at IHK Berlin: €2,390. An Agentur für Arbeit training voucher cannot be used there.

    Source: IHK Berlin, Data Analyst (online) · As of 2026-11-01 (retrieved)

    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Test your Excel skills and ask the IHK for the next start date.

  • Web Analytics Specialist (IHK certificate)

    You analyse data from websites and social media platforms and build metrics and reports. You develop a web analytics strategy for a company.

    Why you fit

    If you already measure campaigns with GA4 and KPIs, this deepens the analysis and reporting side without moving fully into a data role.

    The route there

    Further training and exam
    Fully online IHK course "Web Analyst (IHK)" in six modules from metrics through web analytics platforms to reporting and data visualisation; ends with a written paper and presentation.

    Source: IHK Bochum, Web Analyst (IHK) · As of 2026-11-01 (retrieved)

    Duration
    80 lesson hours; you schedule about ten hours of learning per week freely, the weekly expert chat is mandatory.

    Source: IHK Bochum, Web Analyst (IHK) · As of 2026-11-01 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Look for dates and price in the IHK Bochum booking portal.

  • Key Account Manager (IHK certificate)

    You look after important customers and steer complex sales processes up to the proposal. You plan the development of individual key accounts.

    Why you fit

    Stakeholder management, presentation and KPI thinking from channel marketing help in customer contact. If you move from partner channels into sales, this is an entry point.

    The route there

    Further training and exam
    IHK certificate course for sales managers, key account managers and career changers; ends with a presentation and a final test, with at least 80% attendance.

    Source: IHK Düsseldorf, Key Account Manager/in (IHK) · As of 2026-11-01 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask IHK Düsseldorf about duration, cost and admission, as the page does not state them.

  • Bachelor in Communication and Media Management

    You plan communication and media measures, such as online marketing and PR campaigns and digital communication strategies. Elective modules set focuses like strategic corporate communication or brand communication.

    Why you fit

    Content strategy, stakeholder management and presentation from your job fit communication roles. Corporate communication, media relations and crisis communication are new.

    The route there

    Further training and exam
    State-recognised, accredited bachelor's distance programme at IST-Hochschule, full-time or part-time; an internship or work experience in communication or media must be shown.

    Source: IST-Hochschule für Management, Bachelor Kommunikation und Medienmanagement · As of 2026-11-01 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Check on the university's page which admission route applies to you, and compare other universities.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

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Important to you

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

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