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Pebio editorial team · Last updated: 1 November 2026

Campaign Manager

What is on your mind?

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

Median per month (gross)

€5,480

Range per month (25% to 75%)

€4,230 – €7,172

  • Region: Germany
  • Applies to the occupational group KldB 92203 This occupational group covers several occupations, not only this one.
  • Data import: October 2026
  • Reference period of the figure: not stated in the dataset
  • The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • Marketing Manager

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: leicht

    about 9 months

    Derivation

    What you bring: Budget, Content-Strategie, Data Analytics, Google Ads, Meta Ads, SEO

    What is still missing: Brand Management, Content-Strategie, Executive Search, HubSpot, Marktforschung

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Markenführung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Markenführungskompetenz wird neu aufgebaut — durch Mitarbeit an Markenstrategie, Markenpositionierung und ganzheitlichem Markenauftritt. Hochschulen und Fachverbände bieten ergänzende Weiterbildungen zu strategischem Markenmanagement an.

    • Content-Strategie
      1 option
      • Praxiserfahrung
        Description from the dataset

        Content-Strategiekompetenz ist aus der Kampagnenarbeit bereits teilweise vorhanden und wird durch Übernahme von Redaktionsplanung und Content-Governance weiter vertieft. Fachseminare zu Content-Strategie und Content-Marketing ergänzen die Praxiserfahrung.

    • Executive Search
      1 option
      • Praxiserfahrung
        Description from the dataset

        Executive-Search-Kenntnisse sind für Marketing-Manager-Rollen nur bei der Zusammenarbeit mit Personalberatungen relevant und werden praxisnah durch Einbindung in Besetzungsprozesse erworben.

    • Marketing-Automations-Plattformen
      1 option
      • Praxiserfahrung
        Description from the dataset

        Kenntnisse in CRM- und Marketing-Automation-Plattformen werden neu aufgebaut — durch praxisnahe Nutzung im Projektalltag. Das Prinzip ist auf vergleichbare Systeme übertragbar; der Einstieg gelingt über die plattformeigene Dokumentation.

    • Marktforschung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Marktforschungskompetenz wird neu aufgebaut — durch eigenständige Durchführung von Wettbewerbs- und Zielgruppenanalysen sowie Auswertung von Marktdaten. Hochschulen und Fachseminare bieten ergänzende Module zu Marktforschungsmethoden an.

    Check this switch
  • Data Analyst

    IT & Data

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 18 months

    Derivation

    What you bring: A/B Testing, Analytics, Controlling, Data Analytics

    What is still missing: data_journalism, Data Visualization, Excel (Advanced), Python

    According to the dataset: qualification paths

    Show qualification routes (4)
    • Datenjournalismus
      1 option
      • Praxiserfahrung
        Description from the dataset

        Datenjournalistische Aufbereitung wird neu aufgebaut — durch eigenständiges Arbeiten mit Datensätzen und die Erstellung datengestützter Berichte; Hochschulen und Fachjournalisten-Verbände bieten gelegentlich kompakte Workshops zu diesem Thema an.

    • Datenvisualisierung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Datenvisualisierung wird neu aufgebaut — durch praktisches Erstellen von Dashboards und Diagrammen mit gängigen BI-Tools. Fachschulen und Hochschulen bieten Kurse zu Grundlagen der Datenvisualisierung an.

    • Fortgeschrittenes Tabellenkalkulation (Excel/Sheets)
      1 option
      • Praxiserfahrung
        Description from the dataset

        Fortgeschrittene Tabellenkalkulationskenntnisse werden neu aufgebaut — durch gezielte Praxis mit komplexen Formeln, Pivot-Tabellen und Datenmodellen; kompakte Kurse bei Volkshochschulen oder Fachakademien beschleunigen den Aufbau.

    • Python
      1 option
      • Praxiserfahrung
        Description from the dataset

        Python-Grundlagen für Datenanalyse werden neu aufgebaut — durch eigenständiges Üben mit öffentlich zugänglichen Lehrmaterialien und Praxisprojekten; Fachschulen und Hochschulen bieten strukturierte Einführungskurse für Nicht-Informatiker an.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Marketing Specialist Certification (IHK Fachwirt)

    You design and improve cross-department marketing processes, assess their cost-effectiveness and take on leadership tasks. The title is Bachelor Professional in Marketing.

    Why you fit

    Campaign management, budget responsibility and data analysis can count as relevant work experience if they relate to marketing tasks.

    The route there

    Further training and exam
    Exam for Fachwirt für Marketing at the IHK; the IHK recommends having admission checked before enrolling in a preparation course.

    Source: IHK Hannover: Fachwirt für Marketing · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG covers course and exam fees up to 15,000 euros, half as a grant and the rest as a KfW loan; after passing, half of the loan not yet due is waived on request.

    Source: Aufstiegs-BAföG (BMBFSFJ): Wie wird gefördert? · As of 2026-10-31 (retrieved)

    Salary
    not documented yet

    Your next step: Ask your IHK whether your experience meets the admission rules, and compare courses.

  • E-Commerce Specialist Certification (IHK Fachwirt)

    You develop e-commerce strategies, design and analyse processes and lead internal and external partners. The exam sits at bachelor level.

    Why you fit

    Conversion optimisation, web analytics and budget control from campaign work are experience related to e-commerce.

    The route there

    Further training and exam
    Exam for Geprüfter Fachwirt im E-Commerce with four fields: develop strategies, design processes, analyse and develop processes, communication and leadership.

    Source: IHK Koblenz: Fachwirt im E-Commerce · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG covers course and exam fees up to 15,000 euros, half as a grant and the rest as a KfW loan.

    Source: Aufstiegs-BAföG (BMBFSFJ): Wie wird gefördert? · As of 2026-10-31 (retrieved)

    Salary
    not documented yet
    Particulars
    The IHK places the qualification at DQR level six (bachelor level).

    Source: IHK Koblenz: Fachwirt im E-Commerce · As of 2026-10-31 (retrieved)

    Your next step: Match your tasks against the four fields and ask the IHK about admission.

  • Data Analyst (IHK certificate)

    You prepare data, analyse it with BI tools and present results. You plan and communicate data projects.

    Why you fit

    GA4, A/B tests and reporting from campaign work are a base for data-driven analysis.

    The route there

    Further training and exam
    Certificate course with five modules (basics and the ETL process, visual analysis and BI tools, machine learning and workflow control, data projects, practical training), final test and IHK certificate.

    Source: IHK Berlin: Data Analyst (online) · As of 2026-10-31 (retrieved)

    Duration
    About four months, 83 learning hours including self-study.

    Source: IHK Berlin: Data Analyst (online) · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare dates at your IHK and check whether the course adds to your tool knowledge.

Show more routes (5)
  • Master's in Management & Marketing (university)

    You study marketing, management and empirical research methods and graduate with a Master of Science. The degree prepares you for strategic marketing roles.

    Why you fit

    If you aim for brand or strategy responsibility, the master builds the methods and theory base; your campaign practice supplies the application.

    The route there

    Further training and exam
    Consecutive master's programme Management & Marketing at Freie Universität Berlin with core modules on research methods, marketing and management, plus a thesis.

    Source: Freie Universität Berlin: Master Management & Marketing · As of 2026-10-31 (retrieved)

    Duration
    Standard period of study per the programme page: four semesters.

    Source: Freie Universität Berlin: Master Management & Marketing · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Check the admission proofs against your bachelor's and look for work-compatible alternatives.

  • Certified Business Management (IHK Betriebswirt)

    You shape strategy fields, assess financial conditions and steer company processes. The exam counts as Master Professional in Business Management.

    Why you fit

    For the path into management roles such as department head, a Fachwirt or degree plus experience builds the company-wide view.

    The route there

    Further training and exam
    Exam in three parts: written, oral and project-based with project paper, presentation and expert discussion.

    Source: IHK Köln: Geprüfter Betriebswirt · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG covers course and exam fees up to 15,000 euros, half as a grant and the rest as a KfW loan.

    Source: Aufstiegs-BAföG (BMBFSFJ): Wie wird gefördert? · As of 2026-10-31 (retrieved)

    Salary
    not documented yet
    Particulars
    DQR level seven (master level); in each written assignment, the tasks for one field of action are set in English and must be answered in English (level B2).

    Source: IHK Köln: Geprüfter Betriebswirt · As of 2026-10-31 (retrieved)

    Your next step: Ask your IHK whether you are admitted, and read the fields of action.

  • Media Marketing and Sales Specialist (IHK Fachwirt)

    You analyse media markets, market printed and digital media products to target groups and lead teams.

    Why you fit

    Audience targeting and campaign planning are part of marketing media products; for media planning and ad sales this is a link.

    The route there

    Further training and exam
    Two partial exams: business-related qualifications and action-specific qualifications; rules issued by IHK Frankfurt am Main in 2025.

    Source: IHK Frankfurt am Main: Rechtsgrundlage Fachwirt Medienmarketing und -vertrieb · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Check with your IHK whether the exam is offered and whether your experience counts.

  • Master's in Data Science (university of applied sciences)

    You learn intelligent data analysis, machine learning, data management and data communication. The degree is a Master of Science.

    Why you fit

    If the analytics side of your campaign work appeals most, this is the academic route; the university offers basics for non-computer-scientists.

    The route there

    Further training and exam
    Master's in Data Science at Hochschule Anhalt with focus on data analysis, machine learning and data management; no admission restriction.

    Source: Hochschule Anhalt: Data Science (M.Sc.) · As of 2026-10-31 (retrieved)

    Duration
    Duration of study per the programme page: three or four semesters full-time, depending on prior degree.

    Source: Hochschule Anhalt: Data Science (M.Sc.) · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask the university about part-time variants and the accreditation status.

  • Self-employment with start-up grant

    You work self-employed full-time, for example as a freelance campaign manager. You win clients and run campaigns yourself.

    Why you fit

    Your experience with budgets, channels and measuring results is the professional base; the agency assesses qualification and experience.

    The route there

    Further training and exam
    A competent body, for example an IHK, confirms that the business idea promises long-term success; a business plan, financing plan and profitability forecast are needed.

    Source: Bundesagentur für Arbeit: Gründungszuschuss beantragen · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Six months of unemployment benefit plus 300 euros, then nine months of 300 euros monthly for social security; no legal entitlement.

    Source: Bundesagentur für Arbeit: Gründungszuschuss beantragen · As of 2026-10-31 (retrieved)

    Salary
    not documented yet

    Your next step: Talk to the employment agency and an IHK about the grant and the opinion.

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Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

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