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Pebio editorial team · Last updated: 31 October 2026

Marketing Manager

What is on your mind?

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

Median per month (gross)

€5,546

Range per month (25% to 75%)

€4,164 – €7,472

  • Region: Germany
  • Applies to the occupational group KldB 92113 This occupational group covers several occupations, not only this one.
  • Data import: October 2026
  • Reference period of the figure: not stated in the dataset
  • The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Skills: what you learned on the job

Expert-reviewed tasks and the skill behind them. Use the evidence question to check whether it applies to you.

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Not yet available

This content has so far only been expert-reviewed in German.

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • HR Business Partner

    HR & People

    Editorially selected · Dataset as of 2026-05-24

    Derivation

    What you bring: data analytics, Kampagnenmanagement, Kommunikationsstrategie, Teamführung

    What is still missing: labour legislation, Employee Experience, HR-Systeme, Organisationsentwicklung, Talent Management

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Arbeitsrecht
      1 option
      • IHK-Weiterbildung
        Description from the dataset

        Muss neu aufgebaut werden — z. B. durch einen Zertifikatslehrgang zu Arbeitsrecht für Personalpraktiker (IHK oder Fachschule), ca. 40–80 Std. Für tiefergehende Tätigkeiten bietet die Personalfachkaufmann/-frau-Weiterbildung (IHK) umfassende Rechtsinhalte.

    • Employee Experience
      1 option
      • Praxiserfahrung
        Description from the dataset

        Employee-Experience-Kompetenz wird durch Mitarbeit in HR-Projekten (z. B. Onboarding, Mitarbeiterbefragungen, Kulturinitiativen) aufgebaut. Datenanalyse-Kenntnisse (bereits vorhanden: datenanalyse) helfen bei der Auswertung von Feedback und Engagement-Metriken. Wird neu aufgebaut.

    • HR-Systeme
      1 option
      • IHK-Zertifikatslehrgang
        Description from the dataset

        Kenntnisse in gängigen HR-Informationssystemen (HRIS) werden über Produktschulungen oder Anwenderkurse bei Bildungsträgern erworben. Praktische Erfahrung entsteht durch Mitarbeit in HR-Operations-Projekten. Wird neu aufgebaut.

    • Organisationsentwicklung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Wird durch Mitarbeit an Veränderungsprojekten und zunehmende Eigenverantwortung auf der Organisationsebene neu aufgebaut. Ein Change-Management-Seminar (Hochschule oder Fachschule) kann ergänzen, ist aber kein Pflichtweg.

    • Recruiting & Talent Management
      1 option
      • IHK-Weiterbildung
        Description from the dataset

        Muss neu aufgebaut werden — z. B. durch einen Zertifikatslehrgang zu Personalgewinnung und Talent Management (IHK oder Berufsverband), ca. 40–80 Std. Die vorhandene Kampagnenmanagement- und Storytelling-Kompetenz ist für Employer Branding direkt übertragbar.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Marketing Specialist (Bachelor Professional in Marketing)

    You develop marketing strategies, plan and run concepts and projects, and evaluate marketing processes. Communication, leadership and collaboration are part of the job.

    Why you fit

    Your practice in campaigns, budgets and strategy covers the fields the exam tests. The qualification makes it formally verifiable.

    The route there

    Further training and exam
    Exam for the Certified Marketing Specialist (DQR level 6): two written case tasks, then a presentation and a technical discussion. Among other routes, you are admitted with at least five years of marketing-related work experience.

    Source: IHK Köln: Fachwirt/-in für Marketing · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG can fund course and exam fees: up to 15,000 euros, 50 percent as a grant. If you pass, half the loan is waived, so up to 75 percent of the fees are funded.

    Source: IHK zu Schwerin: Aufstiegs-BAföG · As of 2026-10-31 (retrieved)

    Salary
    not documented yet
    Particulars
    In Cologne the written exam is on 01/02 March 2027; the registration deadline is 1 December 2026. The oral exam follows in April/May.

    Source: IHK Köln: Fachwirt/-in für Marketing · As of 2026-10-31 (retrieved)

    Your next step: Ask your chamber whether your work experience qualifies you for admission, and get the exam dates.

  • Certified Business Manager (Master Professional)

    You set a company's business goals and put them into practice. You take on leadership and management tasks on your own responsibility.

    Why you fit

    Whoever runs marketing is often pulled into budget and leadership questions beyond the field. This qualification puts them in a business frame.

    The route there

    Further training and exam
    Exam under the Vocational Training Act in three parts: written, oral and project-based (project work with technical discussion). Among other routes, you are admitted with a Fachwirt or Fachkaufmann, or with a business degree and at least one year of work experience afterwards.

    Source: IHK Hannover: Betriebswirt (VO 2020) · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    The exam fee in Hannover is 460 euros per exam part. The course fee comes on top and depends on the provider.

    Source: IHK Hannover: Betriebswirt (VO 2020) · As of 2026-10-31 (retrieved)

    Funding
    Aufstiegs-BAföG can fund course and exam fees: up to 15,000 euros, 50 percent as a grant, up to 75 percent in total if you pass.

    Source: IHK zu Schwerin: Aufstiegs-BAföG · As of 2026-10-31 (retrieved)

    Salary
    not documented yet
    Particulars
    You apply for admission online through the continuing-education information center. For the spring 2027 exam round, IHK Hannover lists dates for the written tasks on 9, 10 and 16 June 2027. Admission must be checked by 24 February 2027; registration closes on 17 March 2027.

    Source: IHK Hannover: Betriebswirt (VO 2020) · As of 2026-10-31 (retrieved)

    Your next step: Apply for admission at the chamber before you book a course.

  • Master's in Marketing Management (M.A.)

    You deepen marketing strategy, brand management, data-driven marketing and marketing analytics. You work on projects and finish with a master's thesis.

    Why you fit

    Your practice gives you cases for projects and case studies. The degree adds methods and analytics.

    The route there

    Further training and exam
    Example HWR Berlin: full-time master's with marketing strategy, empirical methods, data-driven marketing, brand management and marketing analytics. Among other requirements, you are admitted with a business bachelor's, marketing credits from your first degree and proof of very good English. Work experience is an advantage, not a requirement. Other universities set admission and study format themselves.

    Source: HWR Berlin: Marketing Management (M.A.) · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare the admission rules and study format of two or three universities and check whether your first degree fits.

Show more routes (4)
  • HR Specialist (Personalfachkaufmann/-frau)

    You organize HR work, apply legal rules, and shape personnel planning, marketing and controlling. You steer personnel and organizational development.

    Why you fit

    With campaign and brand experience you bring knowledge for recruitment marketing. You build employment law and organizational development from scratch.

    The route there

    Further training and exam
    Chamber exam at DQR level 6 with four fields: organizing HR work, applying legal rules, personnel planning, marketing and controlling, personnel and organizational development. It includes case tasks and a case-based technical discussion.

    Source: IHK Stuttgart: Personalfachkaufmann/-frau · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG can fund course and exam fees: up to 15,000 euros, 50 percent as a grant, up to 75 percent in total if you pass.

    Source: IHK zu Schwerin: Aufstiegs-BAföG · As of 2026-10-31 (retrieved)

    Salary
    not documented yet
    Particulars
    The chamber recommends applying for admission before a preparation course starts.

    Source: IHK Stuttgart: Personalfachkaufmann/-frau · As of 2026-10-31 (retrieved)

    Your next step: Ask your chamber whether your work experience counts as HR-related.

  • Product Manager (IHK certificate)

    You steer a product from market and customer analysis through strategy and business case to launch. Agile methods, digital product management and product controlling are part of it.

    Why you fit

    You use market research, audience knowledge and metrics from marketing in product management. The course explicitly addresses marketing professionals.

    The route there

    Further training and exam
    Online certificate course of IHK Aachen with seven modules, including market, customer and innovation, strategic and operational product management, digital product management with IT basics and AI, and market launch. It ends with project work and a technical discussion.

    Source: IHK Aachen: Produktmanager/-in (IHK) · As of 2026-10-31 (retrieved)

    Duration
    80 hours of live online classes from 5 April 2027 to 14 June 2027, Monday and Wednesday evenings.

    Source: IHK Aachen: Produktmanager/-in (IHK) · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet
    Particulars
    The IHK course certificate is not a public-law certificate and not a personal certification.

    Source: IHK Aachen: Produktmanager/-in (IHK) · As of 2026-10-31 (retrieved)

    Your next step: Check the module contents and talk to your product team about projects where you can gain product practice.

  • Online Marketing Manager (IHK certificate)

    You plan and steer online marketing with SEO, SEA, social media advertising and email marketing. You evaluate performance through web controlling.

    Why you fit

    You know campaign planning and target groups. The course deepens online channels and web controlling.

    The route there

    Further training and exam
    E-learning with an expert chat: usability, SEO, SEA, social media advertising, email and newsletter marketing, web controlling. It ends with a written paper on an online marketing concept and a ten-minute presentation.

    Source: IHK Bochum: Online-Marketing-Manager:in (IHK) · As of 2026-10-31 (retrieved)

    Duration
    80 teaching hours, online.

    Source: IHK Bochum: Online-Marketing-Manager:in (IHK) · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare dates and prices on the chamber's booking platform.

  • Project Manager (IHK certificate)

    You plan, steer and control projects with resource, cost and schedule management. You lead teams and resolve conflicts.

    Why you fit

    Campaigns and launches are projects with budgets, deadlines and stakeholders. You place this practice in a method framework.

    The route there

    Further training and exam
    On-site course of the IHK academy Offenburg/Freiburg: project planning, execution and steering, quality management and controlling, team building, communication and leadership, project work.

    Source: IHK Freiburg: Projektmanager:in (IHK) · As of 2026-10-31 (retrieved)

    Duration
    60 teaching units in one full-time week.

    Source: IHK Freiburg: Projektmanager:in (IHK) · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask your employer whether the full-time week counts as paid training leave.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

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Important to you

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

Job market: what job ads ask for

Reliable data basis · Based on 311 ads with skills

Sought-after professional skills

  • SEO
  • SEA / Google Ads
  • Marketingstrategie

Source: Stellenanzeigen (BA-Volltext) · As of 2026-11-01

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