Pebio Search

Pebio editorial team · Last updated: 1 November 2026

SEO-Manager/in

What is on your mind?

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

Median per month (gross)

€5,546

Range per month (25% to 75%)

€4,164 – €7,472

  • Region: Germany
  • Applies to the occupational group KldB 92113 This occupational group covers several occupations, not only this one.
  • Data import: October 2026
  • Reference period of the figure: not stated in the dataset
  • The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • Online Marketing Manager

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: leicht

    about 8 months

    Derivation

    What you bring: Analytics, Content-Strategie, Data Analytics, Performance Marketing, SEO

    According to the dataset: qualification paths

    Show qualification routes (5)
    • A/B-Testing
      1 option
      • Praxiserfahrung
        Description from the dataset

        A/B-Testing-Kompetenz — Testdesign, statistische Auswertung, Ableitung von Maßnahmen — wird durch praktische Umsetzung in Kampagnen- und Landingpage-Projekten entwickelt. Analytischer Hintergrund aus SEO ist eine gute Transferbasis.

    • Budgetverantwortung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Budgetplanung und -steuerung im Online-Marketing werden durch schrittweise Übernahme von Budgetverantwortung in Projekten erlernt. Seminare zu Marketing-Controlling bei IHK oder Fachhochschulen ergänzen den methodischen Aufbau. Die Kompetenz wird neu aufgebaut.

    • Conversion-Optimierung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Conversion-Rate-Optimierung — Nutzeranalyse, Hypothesenentwicklung, Iterationszyklen — wird durch praktische Umsetzung in Landingpage- und Kampagnenprojekten entwickelt. Analytische SEO-Kompetenz ist direkt übertragbar.

    • Suchmaschinenwerbung (SEA)
      1 option
      • Praxiserfahrung
        Description from the dataset

        SEA-Kompetenz für bezahlte Suchanzeigen wird durch praktischen Kampagnenbetrieb und Nutzung der offiziellen Plattform-Lernressourcen aufgebaut. Kostenlose Schulungsangebote der Plattformbetreiber bieten strukturierte Einführungen. SEO-Grundkenntnisse sind eine gute Transferbasis.

    • Social-Media-Werbung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Kenntnisse in bezahlter Social-Media-Werbung werden durch aktiven Kampagnenbetrieb auf sozialen Plattformen und Nutzung der offiziellen Ressourcen der Plattformbetreiber aufgebaut. Fachseminare zu Social-Media-Marketing bei IHK oder Marketingfachverbänden ergänzen den Aufbau. Die Kompetenz wird neu aufgebaut.

    Check this switch
  • Data Analyst

    IT & Data

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 18 months

    Derivation

    What you bring: Analytics, Data Analytics

    What is still missing: A/B Testing, Data Visualization, Excel (Advanced), Python

    According to the dataset: qualification paths

    Show qualification routes (4)
    • A/B-Testing
      1 option
      • Praxiserfahrung und Fachseminar
        Description from the dataset

        A/B-Testing-Methoden (Hypothesenbildung, Stichprobenplanung, statistische Signifikanz) werden durch praktische Anwendung in Daten- oder Marketing-Projekten sowie über Fachseminare zur Experimentierkultur und Statistik erlernt. Die bestehende Analytics-Kompetenz erleichtert den Einstieg; das strukturierte Testing-Wissen wird neu aufgebaut.

    • Datenvisualisierung
      1 option
      • Praxiserfahrung und Fachseminar
        Description from the dataset

        Datenvisualisierung — die zielgruppengerechte Aufbereitung von Kennzahlen in Dashboards und Berichten — wird durch Praxis mit gängigen BI-Werkzeugen und Visualisierungs-Bibliotheken sowie berufsbegleitenden Fachkursen erlernt. Grundprinzipien des Information Design sind Teil einschlägiger Hochschulkurse und Online-Fachseminare. Das Wissen wird neu aufgebaut.

    • Excel (Fortgeschritten)
      1 option
      • Praxiserfahrung
        Description from the dataset

        Fortgeschrittene Excel-Kenntnisse (PivotTables, Power Query, komplexe Formeln, Makros) werden überwiegend durch gezielte Selbststudie und praxisbezogene Übungen erworben. IHK und Volkshochschulen bieten ergänzende Kurse an. Das Wissen wird neu aufgebaut.

    • Python
      1 option
      • Praxiserfahrung und Hochschulkurs
        Description from the dataset

        Python-Kenntnisse für Datenanalyse (pandas, numpy, matplotlib) werden durch eigenständiges Üben anhand öffentlicher Datensätze sowie über Hochschulkurse oder offene Lernplattformen (ohne kommerzielle Bindung) aufgebaut. Das Wissen wird neu aufgebaut.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Online Marketing Manager (IHK certificate)

    You plan and steer channels such as paid search, paid social and email marketing. That includes web controlling with performance analysis.

    Why you fit

    You already have SEO, analytics and content skills. The course adds paid search, paid social and email marketing.

    The route there

    Further training and exam
    Online-Marketing-Manager:in (IHK): SEO, SEA, social media advertising, email marketing, web controlling; fully online, ends with a paper and a presentation.

    Source: IHK Bochum · As of 2026-10-31 (retrieved)

    Duration
    80 teaching units, with weekly topics and expert chats.

    Source: IHK Bochum · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet
    Particulars
    No special prior knowledge is required; at least 80% attendance is needed for the certificate.

    Source: IHK Bochum · As of 2026-10-31 (retrieved)

    Your next step: Check dates and price via the IHK Bochum booking link and ask whether the employer pays.

  • Content Manager (IHK)

    You plan, create and optimise digital content for website, blog, newsletter and social media. You coordinate authors, assure quality and evaluate content performance.

    Why you fit

    You know keyword research, search intent and content performance from SEO. Here you build up editorial planning and author coordination.

    The route there

    Further training and exam
    Content Manager (IHK) course at the IHK-Bildungshaus of IHK Region Stuttgart; the page describes the role with topic and editorial planning, author coordination, maintaining content in the CMS, and quality control and performance analysis.

    Source: IHK-Bildungshaus Stuttgart · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask the IHK-Bildungshaus about duration, qualification and dates.

  • Web Analyst (IHK certificate)

    You build web analytics strategies, evaluate metrics and write reports. You consolidate data and visualise it.

    Why you fit

    As an SEO manager you already work with analytics and Search Console. Here you turn that into a specialism with reporting and data preparation.

    The route there

    Further training and exam
    Web Analyst (IHK): six modules from basics through metrics and platforms to reporting and data visualisation; fully online.

    Source: IHK Bochum · As of 2026-10-31 (retrieved)

    Duration
    80 teaching units; about ten teaching units of study time are planned per week, freely scheduled except for the fixed weekly expert chat.

    Source: IHK Bochum · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet
    Particulars
    No special prior knowledge or company accounts (e.g. Google Analytics) are needed; at least 80% attendance.

    Source: IHK Bochum · As of 2026-10-31 (retrieved)

    Your next step: Check dates and fees via the IHK Bochum booking link.

Show more routes (5)
  • Data Analyst (IHK certificate)

    You analyse data to improve work and business processes. You support data-based decisions and carry out data projects.

    Why you fit

    You already work with ranking and traffic data. The course opens roles where data is analysed beyond marketing.

    The route there

    Further training and exam
    Data Analyst (IHK), certificate course of IHK Köln with DIHK-Bildungs-GmbH, as a live online webinar.

    Source: IHK Köln · As of 2026-10-31 (retrieved)

    Duration
    Example date: 01.02.2027 to 19.05.2027 as a live online webinar.

    Source: IHK Köln · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    If you live in North Rhine-Westphalia, the Bildungsscheck NRW may apply; solo self-employed people can check the KOMPASS-Qualitätsscheck.

    Source: IHK Köln · As of 2026-10-31 (retrieved)

    Salary
    not documented yet

    Your next step: Ask IHK Köln about dates, price and the proof you receive.

  • Marketing Specialist Professional (Bachelor Professional in Marketing)

    You develop marketing strategies, implement marketing concepts and plan projects. You do controlling and quality assurance in marketing, lead staff and organise vocational training.

    Why you fit

    Your digital marketing expertise gets a recognised higher vocational qualification. It prepares you for strategy, controlling and leadership.

    The route there

    Further training and exam
    Certified Fachwirt for Marketing (Bachelor Professional in Marketing) with a written exam plus presentation and professional discussion.

    Source: IHK Schleswig-Holstein · As of 2026-10-31 (retrieved)

    Duration
    Learning volume usually at least 1,200 hours.

    Source: IHK Schleswig-Holstein · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    Eligible for Aufstiegs-BAföG as an advanced training under the Vocational Training Act: a grant and a low-interest loan for course and exam fees.

    Source: IHK Schwerin · As of 2026-10-31 (retrieved)

    Salary
    not documented yet

    Your next step: Ask your IHK about admission to the exam and look for courses eligible for Aufstiegs-BAföG.

  • Bachelor's degree in Internet and Online Marketing (B.Sc.)

    You study business administration together with online marketing and apply it in practical courses, e.g. in search engine marketing. Graduates work in online editorial teams, marketing departments and social media teams, among others.

    Why you fit

    Fits if you started in SEO without a degree and want to add one. You know search engine marketing from practice.

    The route there

    Further training and exam
    Bachelor's programme Internet und Online-Marketing (B.Sc.) at Hochschule Ravensburg-Weingarten (full-time).

    Source: Hochschule Ravensburg-Weingarten · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Read the RWU admission statute and note the application deadline.

  • Master's degree in Marketing Management (M.A.)

    You learn marketing strategy, empirical methods, data-driven marketing, brand management and marketing analytics. The degree prepares you for specialist and leadership tasks in companies.

    Why you fit

    With a business degree, the master's is a route to marketing leadership. Data-driven marketing and analytics build on your SEO practice.

    The route there

    Further training and exam
    Master's programme Marketing Management (M.A.), full-time, at HWR Berlin; half of the modules are taught in English.

    Source: HWR Berlin · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    No tuition fees, only the semester contribution; BAföG may be available.

    Source: HWR Berlin · As of 2026-10-31 (retrieved)

    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Check admission requirements and the application period on the HWR Berlin programme page.

  • Self-employed SEO consultant

    You advise clients on search engine optimisation and run projects on your own account. You found a business with your own concept and financial plan.

    Why you fit

    You bring technical SEO, analytics and client communication. As a founder you additionally need sales and financial planning.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Start-up grant (Gründungszuschuss) of the Agentur für Arbeit for unemployed people with at least 150 days of unemployment benefit I claim remaining; you need a viable business plan checked by a competent body, e.g. the IHK, with its opinion.

    Source: IHK Chemnitz · As of 2026-10-31 (retrieved)

    Salary
    not documented yet

    Your next step: Ask your IHK for the opinion on your business concept.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

What matters to you? (optional, several possible)

Important to you

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

Job market: what job ads ask for

There is no expert-reviewed dataset for this occupation yet.

Quick check with this target job

The quick check reads your CV with this job as the target. What it shows and where its limits are is explained on the result page.

Start the quick check

Next step: Deep Check

If you want to apply for a specific position, the Deep Check is our service for that. Price: €49.

Go to the Deep Check

Your research

What matters to you? (optional, several possible)

Your choice moves matching sections forward. It filters nothing out and does not favour any paid service.