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Pebio editorial team · Last updated: 1 November 2026

PR Manager

What is on your mind?

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

Median per month (gross)

€5,480

Range per month (25% to 75%)

€4,230 – €7,172

  • Region: Germany
  • Applies to the occupational group KldB 92203 This occupational group covers several occupations, not only this one.
  • Data import: October 2026
  • Reference period of the figure: not stated in the dataset
  • The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • Employer Branding Manager

    HR & People

    Editorially selected · Dataset as of 2026-05-24

    about 9 months

    Derivation

    What you bring: Campaign Management, Content-Strategie, Partner Communication, Präsentation, Stakeholder-Management, Storytelling

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Candidate Experience
      1 option
      • Praxiserfahrung
        Description from the dataset

        Kenntnisse zur Candidate Experience (Bewerbererlebnis entlang des Recruiting-Prozesses) werden neu aufgebaut durch enge Zusammenarbeit mit dem Recruiting-Team sowie Fachseminare zu HR-Marketing und Bewerberorientierung, die Berufsverbände und Kammern anbieten.

    • Employer Branding
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Employer-Branding-Kenntnisse werden neu aufgebaut; ein Zertifikatslehrgang zu Arbeitgebermarkenführung (angeboten durch Kammern, Hochschulen oder HR-Berufsverbände) vermittelt Strategie, Positionierung und Maßnahmenplanung. Vorhandene PR- und Kommunikationsstärken sind dabei direkt übertragbar.

    • Investor Relations
      1 option
      • Praxiserfahrung
        Description from the dataset

        Investor-Relations-Kenntnisse sind für Employer Branding ein fachfremder Gap. Sofern im Zielunternehmen relevant (z.B. bei börsennotiertem Arbeitgeber), werden Grundkenntnisse zu Kapitalmarktkommunikation durch Einarbeitung neu aufgebaut.

    • People Analytics
      1 option
      • Praxiserfahrung
        Description from the dataset

        People-Analytics-Kenntnisse (HR-Datenkennzahlen, Auswertung von Recruiting- und Bindungsmetriken) werden neu aufgebaut; Fachseminare zu datengetriebenem HR-Management an Hochschulen oder Kammern ergänzen die praktische Einarbeitung.

    • Recruiting
      1 option
      • Praxiserfahrung
        Description from the dataset

        Recruiting-Grundkenntnisse werden neu aufgebaut durch aktive Einbindung in Auswahlprozesse sowie einen IHK-Zertifikatslehrgang oder Fachschulseminar zu Personalgewinnung und Auswahlmethoden.

    Check this switch
  • Unternehmensberater

    Management & Strategie

    Editorially selected · Dataset as of 2026-05-24

    Rating: extrem

    about 24 months

    Derivation

    What you bring: Partner Communication, Präsentation, Stakeholder-Management

    What is still missing: Budget, Fleet Operations, Product Management, Strategisches Denken, Team Leadership

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Budgetmanagement
      1 option
      • Praxiserfahrung
        Description from the dataset

        Budgetverantwortung wird neu aufgebaut durch aktive Beteiligung an Projektbudgets und Controlling-Prozessen; ergaenzend bieten IHK-Seminare zu Kostenrechnung und Budgetplanung solide Grundlagen.

    • Flottenmanagement
      1 option
      • Praxiserfahrung
        Description from the dataset

        Flottenmanagement-Kenntnisse werden neu aufgebaut; da dieser Bereich in der Unternehmensberatung meist branchenspezifisch ist, empfiehlt sich die Einarbeitung über Praxisprojekte sowie Fachliteratur zur Fuhrparkverwaltung.

    • Produktmanagement
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Produktmanagement-Grundlagen werden neu aufgebaut über Zertifikatslehrgänge an IHK oder Fachakademien; Praxisbezug entsteht durch Projektarbeit in cross-funktionalen Teams.

    • Strategisches Denken
      1 option
      • Praxiserfahrung
        Description from the dataset

        Strategisches Denken wird neu aufgebaut durch die eigenständige Erarbeitung von Unternehmensanalysen und Strategiepapieren; Hochschullehrgänge im Bereich Strategie und Management bieten ergaenzende Strukturierungsrahmen.

    • Team Leadership
      1 option
      • Praxiserfahrung
        Description from the dataset

        Team-Leadership-Kompetenz wird neu aufgebaut durch die Übernahme von Teamverantwortung in Beratungsprojekten; Führungsseminare von Fachakademien oder Hochschulen unterstützen den Aufbau methodischer Führungskompetenzen.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Employer Branding Manager (IHK certificate)

    You build and run the employer brand. That covers the employer presence, job ads and choosing suitable channels such as social media and kununu.

    Why you fit

    Storytelling, media work and communication strategy from PR carry over to employer branding. Our data suggests HR knowledge such as recruiting and candidate experience is what you lack.

    The route there

    Further training and exam
    IHK certificate course Employer Branding Manager with four topic areas: role, brand communication, planning and setup, introduction and implementation.

    Source: IHK Köln, Zertifikatslehrgang Employer Branding Manager · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Read the IHK Köln course page and ask your IHK about dates.

  • Social Media Manager (IHK)

    You plan and run presences on social networks, including reporting and campaigns. Legal topics such as imprint, copyright and ad labelling are part of it.

    Why you fit

    As a PR manager you know campaigns and reputation work. The course adds platform knowledge, monitoring and social media law.

    The route there

    Further training and exam
    IHK certificate course with an exam: you present your own social media campaign as a concept and take part in a technical discussion.

    Source: IHK Düsseldorf, Lehrgang Social-Media-Manager · As of 2026-10-31 (retrieved)

    Duration
    The course has six course days plus the exam.

    Source: IHK Düsseldorf, Lehrgang Social-Media-Manager · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare dates and content at your IHK.

  • Certified Marketing Specialist (Fachwirt, Bachelor Professional)

    You develop marketing strategies, plan and carry out concepts and projects, and assess marketing processes. Communication, leadership and teamwork come on top.

    Why you fit

    Campaign and communication work from PR fits the exam's fields of action. Your work experience must relate to marketing tasks.

    The route there

    Further training and exam
    IHK continuing-education exam at DQR level 6: written over two days on a company case, oral with presentation and technical discussion.

    Source: IHK Köln, Fachwirt/in für Marketing · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG: the course and exam fee is funded regardless of income and assets, half as a grant, the rest as a KfW loan. Check beforehand whether your course is eligible.

    Source: Aufstiegs-BAföG, BMBFSFJ · As of 2026-10-31 (retrieved)

    Salary
    not documented yet
    Particulars
    Attending a preparation course does not entitle you to admission to the exam; the IHK checks admission.

    Source: IHK Köln, Fachwirt/in für Marketing · As of 2026-10-31 (retrieved)

    Your next step: Ask your IHK to check your admission before you book a course.

Show more routes (3)
  • Certified Business Manager (Betriebswirt, Master Professional)

    You take on leadership and management tasks with an overall business view. The exam has a written, an oral and a project-based part.

    Why you fit

    If you steer teams, budgets or agencies, this is a route into management. Admission runs via a Fachwirt or a degree plus work experience.

    The route there

    Further training and exam
    IHK continuing education Geprüfter Betriebswirt (Master Professional in Business Management) with three exam parts.

    Source: IHK Hannover, Betriebswirt · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG: the course and exam fee is funded regardless of income and assets, half as a grant, the rest as a KfW loan. Check beforehand whether your course is eligible.

    Source: Aufstiegs-BAföG, BMBFSFJ · As of 2026-10-31 (retrieved)

    Salary
    not documented yet
    Particulars
    The Fachwirt für Marketing meets the admission requirement for the Geprüfter Betriebswirt.

    Source: IHK Nord Westfalen, Bachelor Professional für Marketing · As of 2026-10-31 (retrieved)

    Your next step: Check with your IHK which admission route fits you.

  • Part-time Master in Leadership and Communication Management

    You study leadership, business administration, social sciences and communication alongside your job. A master's thesis completes the programme.

    Why you fit

    The master builds on a degree and work experience and prepares you for management roles in communication.

    The route there

    Further training and exam
    Part-time Master of Arts at OTH Regensburg with a block week and weekend classes on campus.

    Source: OTH Regensburg, Leitung und Kommunikationsmanagement · As of 2026-10-31 (retrieved)

    Duration
    The standard period of study is four semesters.

    Source: OTH Regensburg, Leitung und Kommunikationsmanagement · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet
    Particulars
    The next start is 20 September 2027 (winter semester). Classes take place in a block week at the start of the first three semesters and on two weekends a month.

    Source: OTH Regensburg, Leitung und Kommunikationsmanagement · As of 2026-10-31 (retrieved)

    Your next step: Read the admission rules and plan your application for the next winter semester.

  • Certified HR Specialist (Personalfachkaufmann/-frau)

    You organise HR work on a legal basis and shape staff planning, HR marketing and controlling. Staff and organisational development are part of it.

    Why you fit

    Our data suggests PR managers moving into employer branding mostly lack recruiting and HR knowledge. This exam covers HR work and HR marketing.

    The route there

    Further training and exam
    IHK continuing-education exam at DQR level 6 with four fields of action and a case-based technical discussion.

    Source: IHK Region Stuttgart, Personalfachkaufmann · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG: the course and exam fee is funded regardless of income and assets, half as a grant, the rest as a KfW loan. Check beforehand whether your course is eligible.

    Source: Aufstiegs-BAföG, BMBFSFJ · As of 2026-10-31 (retrieved)

    Salary
    not documented yet

    Your next step: Ask your IHK which admission route applies to you.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

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Important to you

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

Job market: what job ads ask for

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