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Pebio editorial team · Last updated: 31 October 2026

Onlineredakteur

What is on your mind?

Training and degrees

  • Journalist/Journalistin (Ausbildung) (Ausbildung)
  • Redakteur/Redakteurin (Ausbildung)
  • Video-Journalist/Video-Journalistin (Ausbildung)
  • Ägyptologie (grundständig) (Studium)
  • Ägyptologie (weiterführend) (Studium)
  • Afrikanistik (grundständig) (Studium)
  • Afrikanistik (weiterführend) (Studium)
  • Allgemeine und vergleichende Kulturwissenschaft (grundständig) (Studium)
  • Allgemeine und vergleichende Kulturwissenschaft (weiterführend) (Studium)

Source: BA-Berufenet · As of 2026-11-01

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

Median per month (gross)

€4,974

Range per month (25% to 75%)

€3,842 – €6,451

  • Region: Germany
  • Applies to the occupational group KldB 92413 This occupational group covers several occupations, not only this one.
  • Data import: October 2026
  • Reference period of the figure: not stated in the dataset
  • The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • Content Strategist

    Medien & Redaktion

    Editorially selected · Dataset as of 2026-05-24

    Rating: leicht

    about 8 months

    Derivation

    What you bring: Copywriting, journalistic_research, Partner Communication, Storytelling

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Webanalyse und Performance-Messung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Umgang mit Webanalyse-Tools, Kennzahlensystemen und datengetriebenem Reporting wird durch Praxiseinsatz und herstellerneutrale Online-Lernressourcen neu aufgebaut.

    • Compliance im Digitalbereich
      1 option
      • Praxiserfahrung
        Description from the dataset

        Grundkenntnisse in rechtlichen Rahmenbedingungen (DSGVO, Urheberrecht, Impressumspflicht) werden durch Selbststudium und praxisnahe Einarbeitung neu aufgebaut.

    • Datenanalyse
      1 option
      • Praxiserfahrung
        Description from the dataset

        Analytische Auswertung von Content-Performance-Daten wird durch strukturierte Praxiserfahrung mit Analyse-Tools und Kennzahlen-Dashboards neu aufgebaut.

    • Produktmanagement
      1 option
      • Praxiserfahrung
        Description from the dataset

        Grundlagen des Produktdenkens — Roadmapping, Priorisierung, Stakeholder-Abstimmung — werden durch abteilungsübergreifende Projektbeteiligung und gegebenenfalls einen IHK-Zertifikatslehrgang zu Produktmanagement neu aufgebaut.

    • Suchmaschinenoptimierung (SEO)
      1 option
      • Praxiserfahrung
        Description from the dataset

        Technische und inhaltliche SEO-Methoden werden durch Praxisprojekte und Selbststudium anhand aktueller Suchmaschinen-Leitlinien neu aufgebaut. Vorhandene journalistische Recherche- und Schreibkompetenz ist direkt übertragbar.

    Check this switch
  • Content Marketing Manager

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 12 months

    Derivation

    What you bring: Newsletter-Management, SEO-Texten, Social Media

    According to the dataset: qualification paths

    Show qualification routes (5)
    • A/B-Testing und Conversion-Optimierung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Methoden zur kontrollierten Erfolgsmessung und Optimierung von Inhalten werden durch Praxisprojekte und Selbststudium anhand herstellerneutraler Ressourcen neu aufgebaut.

    • Marketing-Analyse
      1 option
      • Praxiserfahrung
        Description from the dataset

        Auswertung von Reichweite, Engagement und Conversion-Kennzahlen wird durch direkten Einsatz in Marketing-Projekten und Einarbeitung in gängige Analyse-Workflows neu aufgebaut.

    • Content-Strategie
      1 option
      • Praxiserfahrung
        Description from the dataset

        Planung und strategische Ausrichtung von Content-Maßnahmen auf Unternehmensziele wird durch Praxiserfahrung in Marketingfunktionen neu aufgebaut. Vorhandene Social-Media- und SEO-Texten-Kenntnisse sind direkt übertragbar.

    • Datenanalyse
      1 option
      • Praxiserfahrung
        Description from the dataset

        Quantitative Auswertung von Kampagnen- und Nutzerdaten wird durch strukturierte Einarbeitung in Marketing-Analyse-Tools neu aufgebaut.

    • Suchmaschinenoptimierung (SEO)
      1 option
      • Praxiserfahrung
        Description from the dataset

        SEO-Methodik und technisches Grundwissen werden durch Praxisprojekte und Selbststudium neu aufgebaut. Vorhandene Kompetenz im SEO-Texten ist direkt übertragbar und bildet eine gute Ausgangsbasis.

    Check this switch
  • Employer Branding Manager

    HR & People

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 15 months

    Derivation

    What you bring: Partner Communication, Präsentation, Storytelling

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Candidate Experience
      1 option
      • Praxiserfahrung
        Description from the dataset

        Candidate-Experience-Kompetenz wird neu aufgebaut durch Weiterbildungsangebote zu Recruiting-Prozessen und Bewerberbeziehungsmanagement, z. B. über Berufsverbände der Personalwirtschaft oder Fachschulen. Praktische Erfahrung in Recruiting-Projekten beschleunigt den Aufbau.

    • Employer Branding
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Zertifikatslehrgang Employer Branding oder Personalmarketing an einer IHK, Fachschule oder Hochschule vermittelt Methoden der Arbeitgebermarkenentwicklung, Zielgruppenanalyse und Kommunikationsstrategie. Die redaktionelle Erfahrung lässt sich direkt übertragen.

    • Investor Relations
      1 option
      • Praxiserfahrung
        Description from the dataset

        Investor-Relations-Kenntnisse sind für Employer-Branding-Rollen in der Regel Randkompetenz und werden bei Bedarf durch spezifische Weiterbildungsangebote zu Unternehmenskommunikation und Kapitalmarktkommunikation an Hochschulen oder Fachverbänden aufgebaut.

    • People Analytics
      1 option
      • Praxiserfahrung
        Description from the dataset

        People-Analytics-Kompetenz wird neu aufgebaut durch Weiterbildungsangebote zu HR-Datenanalyse und -Reporting, z. B. an Hochschulen oder über öffentlich geförderte Digitalbildungseinrichtungen. Grundkenntnisse in Tabellenkalkulationen bilden die Basis.

    • Recruiting
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        IHK-Zertifikatslehrgang Personalgewinnung oder Recruiting vermittelt Grundlagen des Auswahlverfahrens, Interviewführung und Active Sourcing. Berufsbegleitend gut kombinierbar mit laufender redaktioneller Tätigkeit.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Social media manager (IHK certificate)

    You plan social media channels, produce content and measure its impact. The work includes campaign planning, reporting and reputation management.

    Why you fit

    You already know writing, topic planning and social media editing from online editorial work. Platform strategy, reporting and advertising law are often new.

    The route there

    Further training and exam
    IHK certificate course covering social media basics, monitoring, reporting, content marketing, law (imprint, copyright, ad labelling), reputation management and campaign planning. For the certificate you need 80 % attendance and present your own campaign with an expert discussion.

    Source: IHK Düsseldorf, Social-Media-Manager course · As of 2026-10-31 (retrieved)

    Duration
    Six course days at IHK Düsseldorf.

    Source: IHK Düsseldorf, Social-Media-Manager course · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Find the next date at your IHK and ask about price and funding.

  • Content manager (IHK certificate)

    You plan, produce and steer content along a content strategy. This includes the editorial plan, measuring results and managing staff and agencies.

    Why you fit

    You know editorial planning, writing and SEO basics from online editing. Strategy, measurement and managing service providers are new.

    The route there

    Further training and exam
    IHK certificate course covering content planning, SEO, newsletters, conversion optimisation, AI tools, your own content strategy along the user journey and an editorial plan. Editorial experience is ideal, and career changers can take part.

    Source: IHK Köln, Content Manager certificate course · As of 2026-10-31 (retrieved)

    Duration
    Eight-day workshop, live online.

    Source: IHK Köln, Content Manager certificate course · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Think about which project you would build a content strategy for, and check the next date.

  • Online marketing manager (IHK certificate)

    You run online marketing measures from website and newsletter to search engine optimisation and search advertising. This includes web controlling and strategy.

    Why you fit

    You bring texts, website upkeep and search engine knowledge. Paid advertising, controlling and strategy are often new.

    The route there

    Further training and exam
    IHK certificate course covering website and usability, social media, web controlling, newsletter and podcast, SEO and SEA, and concept and strategy. For the certificate you need at least 80 % attendance and a passed practical project.

    Source: IHK Düsseldorf, Online-Marketing-Manager course · As of 2026-10-31 (retrieved)

    Duration
    Five days within one week at IHK Düsseldorf.

    Source: IHK Düsseldorf, Online-Marketing-Manager course · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare content and dates at two or three chambers and choose by your focus.

Show more routes (4)
  • Project manager (IHK certificate)

    You plan and steer projects with time, cost and resource planning. This includes project organisation, controlling and coordination with stakeholders.

    Why you fit

    Editorial workflows, scheduling and coordination with authors, tech and clients are a good base. Budget and controlling are often new.

    The route there

    Further training and exam
    IHK certificate course in blended format covering resource and cost planning, norms and standards, project organisation, requirement and specification documents, and time management. Ideally you have first experience with company projects and know what matters when planning a project.

    Source: IHK Köln, Project Manager certificate course · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask the IHK about the assessment and total length before you book.

  • Employer branding manager (IHK certificate)

    You position a company as an employer and build digital recruiting measures. This includes brand communication, planning and implementation.

    Why you fit

    Writing, storytelling and channel knowledge from online editing help with career pages and employer communication. HR knowledge you must build up.

    The route there

    Further training and exam
    IHK certificate course as live online training covering brand communication, planning, setup and implementation of employer branding, and AI for analyses, texts and job ads. Basic knowledge of HR or marketing is expected.

    Source: IHK Köln, Employer Branding Manager certificate course · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask the IHK whether your editorial practice counts as prior knowledge.

  • Technical writing (continuing-education study)

    You create technical documentation for products, plan it, standardise content and maintain it in content management. Your readers are users.

    Why you fit

    You can already write clearly, edit and work with editorial systems. Standards, terminology and structuring are the new part.

    The route there

    Further training and exam
    Part-time continuing-education study in technical documentation at Hochschule Karlsruhe, online, with a certificate. It also addresses people with a humanities background and no training as a technical writer.

    Source: Hochschule Karlsruhe, Technical Documentation course · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet
    Particulars
    The certificate programme is accredited by tekom; after completing it you may sit the tekom certification exam.

    Source: Hochschule Karlsruhe, Technical Documentation course · As of 2026-10-31 (retrieved)

    Your next step: Read content and dates on the university page and clarify costs with your employer.

  • Lecturer and trainer (AEVO exam)

    You teach knowledge in courses and seminars or in company training. You plan, run and check learning processes.

    Why you fit

    You explain topics in writing and structure content for target groups. Teaching and assessment methods are new.

    The route there

    Further training and exam
    IHK trainer aptitude exam (AEVO), written and practical with an expert discussion. According to IHK Dortmund it also qualifies you for teaching outside vocational training.

    Source: IHK zu Dortmund, trainer aptitude exam · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    The exam fee at IHK Dortmund is currently 170.00 euros. Ask the course provider about the cost and length of a course.

    Source: IHK zu Dortmund, trainer aptitude exam · As of 2026-10-31 (retrieved)

    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Decide whether you want to train in a company or teach courses outside vocational training, and ask your IHK.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

What matters to you? (optional, several possible)

Important to you

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

Job market: what job ads ask for

There is no expert-reviewed dataset for this occupation yet.

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