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Pebio editorial team · Last updated: 1 November 2026

Leiter/in Marketing Kommunikation

What is on your mind?

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

Median per month (gross)

€7,849

  • Region: Germany
  • Applies to the occupational group KldB 92194 This occupational group covers several occupations, not only this one.
  • Data import: October 2026
  • Reference period of the figure: not stated in the dataset
  • The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • Employer Branding Manager

    HR & People

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 12 months

    Derivation

    What you bring: Campaign Management, Content-Strategie, Partner Communication, Präsentation, Stakeholder-Management, Storytelling

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Candidate Experience
      1 option
      • Praxiserfahrung
        Description from the dataset

        Verständnis für Bewerber-Touchpoints und Kandidatenreise wird durch enge Zusammenarbeit mit Recruiting-Teams sowie durch Fachworkshops im HR-Bereich aufgebaut. Kommunikations- und Stakeholder-Kompetenz aus dem Marketing ist übertragbar.

    • Employer Branding
      1 option
      • Weiterbildung
        Description from the dataset

        Zertifikatslehrgang Employer Branding und HR-Kommunikation an einer Marketing- oder Personalfachschule: Arbeitgebermarke entwickeln, EVP formulieren, Zielgruppenansprache. Campaign-Management- und Storytelling-Erfahrung aus dem Marketing ist übertragbar.

    • Investor Relations
      1 option
      • Weiterbildung
        Description from the dataset

        Aufbaukurs Investor Relations und Kapitalmarktkommunikation an einer Wirtschaftsakademie oder Hochschule: Finanzberichterstattung, Pflichtpublikationen, Stakeholder-Dialog. Wird neu aufgebaut.

    • People Analytics
      1 option
      • Weiterbildung
        Description from the dataset

        Kurs HR-Datenanalyse und People Analytics an einer Hochschule oder Personalfachakademie: Kennzahlen, Dateninterpretation, datengestützte Personalentscheidungen. Wird neu aufgebaut.

    • Recruiting
      1 option
      • Praxiserfahrung
        Description from the dataset

        Recruiting-Kompetenz wird durch projektbegleitende Mitarbeit im Personalbereich und Fachworkshops aufgebaut. Kommunikations- und Kampagnenerfahrung ist übertragbar; spezifisches Methodenwissen (Auswahlverfahren, Active Sourcing) wird neu erarbeitet.

    Check this switch
  • Projektmanager/Projektmanagerin

    Management & Strategie

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 18 months

    Derivation

    What you bring: Partner Communication, Präsentation, Stakeholder-Management

    What is still missing: Budget, Confluence, Kanban, Product Management, Strategic Finance

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Budgetmanagement
      1 option
      • Praxiserfahrung
        Description from the dataset

        Budgetverantwortung im Projektkontext wird durch begleitende Praxis und einen kaufmännischen Aufbaukurs an einer IHK oder Hochschule gefestigt. Erfahrung mit Kampagnen-Budgets aus dem Marketing ist übertragbar.

    • Confluence
      1 option
      • Praxiserfahrung
        Description from the dataset

        Confluence wird durch eigenständige Nutzung im Projektalltag erlernt; offizielle Herstellerdokumentation und kurze Einführungskurse reichen für den Einstieg. Wird neu aufgebaut.

    • agile Aufgabensteuerung
      1 option
      • Weiterbildung
        Description from the dataset

        Einführungsseminar in agile Arbeitsorganisation mit Fokus auf agile Methoden an einer Projektmanagement-Fachakademie oder IHK. Wird neu aufgebaut.

    • Produktmanagement
      1 option
      • Weiterbildung
        Description from the dataset

        Zertifikatslehrgang Produktmanagement an einer Hochschule oder Wirtschaftsakademie: Roadmap-Planung, User-Anforderungen, cross-funktionale Steuerung. Stakeholder-Management-Erfahrung ist übertragbar; Produktmanagement-Methodik wird neu aufgebaut.

    • Strategisches Finanzmanagement
      1 option
      • Weiterbildung
        Description from the dataset

        Aufbaukurs Controlling und strategische Finanzplanung an einer IHK, Wirtschaftsakademie oder Hochschule: Investitionsrechnung, Kostenplanung, Ergebnisanalyse. Wird neu aufgebaut.

    Check this switch

Further paths have not been researched reliably yet.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

What matters to you? (optional, several possible)

Important to you

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

Job market: what job ads ask for

There is no expert-reviewed dataset for this occupation yet.

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Your research

What matters to you? (optional, several possible)

Your choice moves matching sections forward. It filters nothing out and does not favour any paid service.