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Pebio editorial team · Last updated: 1 November 2026

Growth Manager

What is on your mind?

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

Median per month (gross)

€5,546

Range per month (25% to 75%)

€4,164 – €7,472

  • Region: Germany
  • Applies to the occupational group KldB 92113 This occupational group covers several occupations, not only this one.
  • Data import: October 2026
  • Reference period of the figure: not stated in the dataset
  • The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • E-Commerce Manager

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 15 months

    Derivation

    What you bring: Analytics, Content-Strategie, Data Analytics, KPI-Tracking, SEO

    What is still missing: E-Commerce, Performance Marketing

    According to the dataset: qualification paths

    Show qualification routes (2)
    • E-Commerce
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        IHK-Zertifikatslehrgang E-Commerce-Management. Vermittelt Shop-Systeme, Conversion-Optimierung, Logistikschnittstellen und rechtliche Grundlagen im Online-Handel. Analytics- und SEO-Kenntnisse aus dem bisherigen Profil sind übertragbar; operatives E-Commerce-Wissen wird neu aufgebaut.

    • Performance Marketing
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Fachkurs Performance Marketing an IHK oder Fachschule. Themen: Suchmaschinenwerbung, bezahlte Social-Media-Kampagnen, Budgetsteuerung und Erfolgsmessung. KPI-Tracking-Erfahrung aus dem bisherigen Profil ist übertragbar; kanalspezifische Kampagnensteuerung wird neu aufgebaut.

    Check this switch
  • Data Analyst

    IT & Data

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 18 months

    Derivation

    What you bring: Analytics, Data Analytics

    What is still missing: A/B Testing, Data Visualization, Excel (Advanced), Python

    According to the dataset: qualification paths

    Show qualification routes (4)
    • A/B-Testing
      1 option
      • Praxiserfahrung
        Description from the dataset

        A/B-Testing-Methodik wird am effizientesten durch projektbezogene Anwendung erlernt: Aufsetzen kontrollierter Experimente, statistische Auswertung von Testergebnissen. Analytics-Grundkenntnisse aus dem bisherigen Profil sind übertragbar; strukturierte Testplanung und Signifikanzanalyse werden neu aufgebaut.

    • Datenvisualisierung
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Fachkurs Datenvisualisierung und Business Intelligence an einer Hochschule oder Fachschule. Vermittelt den Einsatz gängiger BI-Werkzeuge, Diagrammauswahl und visuelle Aufbereitung komplexer Datensätze. Wird neu aufgebaut.

    • Excel (fortgeschritten)
      1 option
      • Praxiserfahrung
        Description from the dataset

        Fortgeschrittene Excel-Kenntnisse (PivotTables, komplexe Formeln, Power Query) werden durch systematische Eigenanwendung im Arbeitsalltag aufgebaut. Analytische Grundlagen aus dem bisherigen Profil sind übertragbar; strukturierte Tabellenmodellierung wird neu aufgebaut.

    • Python
      1 option
      • Studium
        Description from the dataset

        Hochschulkurs oder Hochschulzertifikat im Bereich Data Science oder Programmierung mit Python. Vermittelt Datenmanipulation, statistische Auswertung und Automatisierung. Wird neu aufgebaut.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Marketing Manager via Fachwirt in Marketing (IHK)

    You plan and steer marketing activities across several channels. You share responsibility for goals, budget and performance measurement.

    Why you fit

    Your experience with KPI tracking, SEO and data analysis is marketing practice that can count towards admission if it was sales-and-marketing work.

    The route there

    Further training and exam
    Exam for Fachwirt/in für Marketing (Bachelor Professional in Marketing) under § 53c BBiG, written and oral, with nationally uniform tasks.

    Source: IHK Darmstadt · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG funds course and exam fees independent of income up to 15,000 euros; 50 percent is a grant, the rest a KfW loan. Fachwirt qualifications are among the funded programmes.

    Source: Aufstiegs-BAföG (BMBFSFJ) · As of 2026-10-31 (retrieved)

    Salary
    not documented yet

    Your next step: Ask your IHK for admission under § 53c BBiG and compare course providers.

  • Head of Marketing via Certified Business Manager (IHK)

    You lead marketing teams and own strategy and budget. You steer business processes across departments.

    Why you fit

    If you already hold a Fachwirt, a Fachschule diploma or a degree, this programme builds on your marketing and analytics practice.

    The route there

    Further training and exam
    Certified Business Manager (Master Professional in Business Management): written, oral and project-based exam. Course providers supply information on programmes.

    Source: IHK Düsseldorf · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG names Betriebswirt as a funded qualification; course and exam fees up to 15,000 euros, 50 percent of it a grant.

    Source: Aufstiegs-BAföG (BMBFSFJ) · As of 2026-10-31 (retrieved)

    Salary
    not documented yet

    Your next step: Check online with your IHK whether your qualification meets admission under § 53d BBiG.

  • State-certified business economist, marketing focus

    You take on business management tasks with a marketing focus. You plan campaigns and evaluate them economically.

    Why you fit

    Your practice in marketing and metrics can be backed by a state qualification.

    The route there

    Further training and exam
    In Hessen, the two-year Fachschule für Wirtschaft, business administration with a marketing focus, leads to the title Staatlich geprüfte/r Betriebswirt/in. This applies in Hessen; other states regulate it separately.

    Source: Hessisches Kultusministerium · As of 2026-10-31 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG supports preparation for advanced vocational exams, full or part time, at courses and Fachschulen; fees up to 15,000 euros, 50 percent of it a grant.

    Source: Aufstiegs-BAföG (BMBFSFJ) · As of 2026-10-31 (retrieved)

    Salary
    not documented yet

    Your next step: Ask the Fachschule in your state about admission and part-time options.

Show more routes (5)
  • Master's in Marketing (university degree)

    You deepen marketing theory plus product, pricing and communication management academically. You specialise in, for example, marketing research or marketing management.

    Why you fit

    Your analytics and growth practice fits the marketing research track with a data science focus.

    The route there

    Further training and exam
    Marketing (M.Sc.) at FAU Erlangen-Nürnberg with tracks in Marketing Research (also with a Data Science focus) and Marketing Management; master's thesis in the fourth semester.

    Source: FAU Erlangen-Nürnberg · As of 2026-10-31 (retrieved)

    Duration
    Standard period of study: 4 semesters.

    Source: FAU Erlangen-Nürnberg · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare your ECTS with the admission requirements and check application deadlines.

  • Data Analyst and Data Scientist (Master's in Data Science)

    You analyse data statistically and build machine learning models. You turn results into decisions.

    Why you fit

    Data analysis and analytics experience are your base; Python, SQL and data visualisation are new.

    The route there

    Further training and exam
    Part-time M.Sc. Data Science (60 credit points) at Leuphana Professional School with machine learning, deep learning and a big data project. Missing prerequisites can be shown, for example, via the Data Analytics certificate.

    Source: Leuphana Universität Lüneburg · As of 2026-10-31 (retrieved)

    Duration
    3 semesters, part-time alongside work.

    Source: Leuphana Universität Lüneburg · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Check whether you can show the 10 ECTS in statistics and computer science.

  • E-commerce Manager (IHK certificate)

    You run an online shop from assortment and product copy to logistics and controlling. You optimise the order process and customer communication.

    Why you fit

    Your SEO, analytics and conversion knowledge is in demand in online retail; shop systems, law and logistics are new.

    The route there

    Further training and exam
    IHK certificate course E-Commerce-Manager:in (IHK), fully online: legal basics, shop systems, usability, SEO, logistics and controlling. Completion with an e-commerce strategy paper and a presentation.

    Source: IHK Mittleres Ruhrgebiet · As of 2026-10-31 (retrieved)

    Duration
    100 teaching hours, online, with about 10 teaching hours of study per week.

    Source: IHK Mittleres Ruhrgebiet · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare dates and prices of IHK courses in your region.

  • Content Strategist via Content Manager (IHK)

    You plan content along the user journey and measure its impact. You steer editorial staff, agencies and AI tools.

    Why you fit

    You already know content strategy, SEO and metrics; editorial planning and storytelling are what you add.

    The route there

    Further training and exam
    Certificate course Content Manager/in (IHK) at IHK Köln with an AI focus: audience analysis, content strategy, performance measurement, editorial planning; completed with an IHK certificate.

    Source: IHK Köln · As of 2026-10-31 (retrieved)

    Duration
    Eight days as a live online workshop.

    Source: IHK Köln · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Check the next date and discuss participation with your employer.

  • Online Marketing Manager (IHK certificate)

    You steer online channels such as website, social media, newsletter, SEO and SEA. You combine them in a concept with web controlling.

    Why you fit

    You master SEO and web controlling; you deepen SEA, newsletter and concept work with a certificate.

    The route there

    Further training and exam
    IHK certificate Online-Marketing-Manager/in (IHK) at IHK Düsseldorf covering website, social media, web controlling, newsletter, SEO and SEA, plus concept and AI. Requires at least 80 percent attendance and a passed practical project.

    Source: IHK Düsseldorf · As of 2026-10-31 (retrieved)

    Duration
    One week (five days).

    Source: IHK Düsseldorf · As of 2026-10-31 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare the syllabus and dates with your current skills.

What matters to you

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How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

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