Pebio Search

Pebio editorial team · Last updated: 31 October 2026

Gestalter/in - visuelles Marketing

What is on your mind?

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • E-Commerce Manager

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 15 months

    Derivation

    What you bring: Analytics, Content-Strategie, Data Analytics, KPI-Tracking, SEO

    What is still missing: E-Commerce, Performance Marketing

    According to the dataset: qualification paths

    Show qualification routes (2)
    • E-Commerce
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        IHK-Zertifikatslehrgang E-Commerce oder Online-Handel vermittelt die kaufmännischen und technischen Grundlagen des digitalen Handels, von Shop-Betrieb über Zahlungsabwicklung bis Retouren-Management. Wird neu aufgebaut.

    • Performance Marketing
      1 option
      • Praxiserfahrung
        Description from the dataset

        Operatives Management bezahlter Werbekanäle wird durch Praxisprojekte erworben. Bestehende Kompetenzen in Analytics, Content-Strategie und SEO (bereits vorhanden/übertragbar) bilden eine gute Grundlage für datengetriebene Kampagnensteuerung.

    Check this switch
  • Data Analyst

    IT & Data

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 18 months

    Derivation

    What you bring: Analytics, Data Analytics

    What is still missing: A/B Testing, Data Visualization, Excel (Advanced), Python

    According to the dataset: qualification paths

    Show qualification routes (4)
    • A/B-Testing
      1 option
      • Praxiserfahrung
        Description from the dataset

        A/B-Testing-Methodik und Auswertung von Experimenten werden neu aufgebaut — durch eigenständige Durchführung erster Tests mit gängigen Plattformen und Einarbeitung in statistische Grundlagen der Hypothesentests. Vorhandene Analytics-Kenntnisse sind übertragbar.

    • Datenvisualisierung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Datenvisualisierung — Aufbereitung von Analyseergebnissen in verständliche Grafiken und Dashboards — wird neu aufgebaut. Vorhandene visuelle Designkompetenz aus dem Marketing ist hier klar übertragbar und ein starker Vorteil.

    • Excel (fortgeschritten)
      1 option
      • Praxiserfahrung
        Description from the dataset

        Fortgeschrittene Excel-Kenntnisse — Pivot-Tabellen, SVERWEIS/INDEX-MATCH, komplexe Formeln, Power Query — werden neu aufgebaut durch strukturiertes Selbststudium und Anwendung in realen Datenprojekten.

    • Python
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Python-Grundkenntnisse für Datenanalyse — Datenstrukturen, Pandas, einfache Visualisierungen — sind über Zertifikatslehrgänge oder Intensivkurse an Hochschulen oder Fachakademien erlernbar. Wird neu aufgebaut.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Content strategist

    You plan content and editorial calendars around audiences and metrics. You decide which content appears on which channels.

    Why you fit

    Content strategy, SEO knowledge and editorial experience from marketing count here. Your sense of visual impact adds to it.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Build a portfolio with an editorial plan for a sample project and look at a content strategy certificate.

  • E-commerce manager

    You run the online shop, product presentation and sales figures. You coordinate marketing, tech and logistics.

    Why you fit

    SEO/SEM knowledge, analytics and content strategy are central in online retail. You know visual product presentation from your job.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask your IHK about the certificate course E-Commerce-Manager (IHK) and take on a small campaign project.

  • SEA manager

    You plan, run and optimise paid search ads. You evaluate campaigns and adjust budgets.

    Why you fit

    You already bring campaign management, SEO/SEM and data analysis. Ad design benefits from your eye for imagery.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Set up a test account for search ads and evaluate one of your own campaigns.

Show more routes (5)
  • Web analyst

    You measure how websites and campaigns are used and how well they work. You derive recommendations from it.

    Why you fit

    Data analysis, analytics and campaign understanding carry over. Your design skills make presenting results easier.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Set up Google Analytics 4 for a site of your own and build a dashboard.

  • Growth manager

    You grow reach and user numbers with experiments across channels. You link marketing, data and product.

    Why you fit

    Strategic thinking, content, SEO and data analysis from your marketing work carry over.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Plan a small growth experiment with a clear metric and evaluate it.

  • Service designer

    You design processes and touchpoints of services from the users' view. You run workshops and test ideas.

    Why you fit

    Design thinking, stakeholder management and strategy are skills you bring.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Run a small workshop and document a user journey as a portfolio piece.

  • Media planner

    You plan which channels carry advertising and split budgets. You evaluate reach.

    Why you fit

    Data analysis, strategy and stakeholder management carry over.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Read up on media planning and ask an agency for a look behind the scenes.

  • Data analyst

    You analyse data, build reports and present results clearly.

    Why you fit

    Analytics experience and visual design skills are an advantage in data visualisation.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Build a dashboard with real data and learn Excel and SQL basics alongside.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

What matters to you? (optional, several possible)

Important to you

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

Job market: what job ads ask for

Reliable data basis · Based on 126 ads with skills

Sought-after professional skills

  • Schaufenstergestaltung
  • Dekoration
  • Warenpräsentation
  • Ausbildungsplanung
  • Prüfungsvorbereitung
  • Omnichannel

Source: Stellenanzeigen (BA-Volltext) · As of 2026-11-01

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Your research

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Your choice moves matching sections forward. It filters nothing out and does not favour any paid service.