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Pebio editorial team · Last updated: 1 November 2026

E-Marketing-Entwickler/in

What is on your mind?

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

Median per month (gross)

€5,026

Range per month (25% to 75%)

€4,011 – €6,339

  • Region: Germany
  • Applies to the occupational group KldB 43153 This occupational group covers several occupations, not only this one.
  • Data import: October 2026
  • Reference period of the figure: not stated in the dataset
  • The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • E-Commerce Manager

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 15 months

    Derivation

    What you bring: Content-Strategie, Data Analytics, KPI-Tracking, Partner Communication, SEO

    What is still missing: Analytics, Campaign Management, Content-Strategie, E-Commerce, Performance Marketing

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Analytics
      1 option
      • Praxiserfahrung
        Description from the dataset

        Analytics-Kenntnisse werden neu aufgebaut — durch gezieltes Arbeiten mit Shop-Auswertungen und Conversion-Reports. Kompakte Weiterbildungen bei IHK oder Fachakademien im E-Commerce-Bereich ergänzen die Praxis sinnvoll.

    • Kampagnenmanagement
      1 option
      • Praxiserfahrung
        Description from the dataset

        Kampagnenmanagement wird neu aufgebaut — durch eigenverantwortliche Planung und Umsetzung von Werbekampagnen im E-Commerce-Umfeld, idealerweise begleitet durch einen praxisorientierten Zertifikatslehrgang im digitalen Marketing.

    • Content-Strategie
      1 option
      • Praxiserfahrung
        Description from the dataset

        Content-Strategie ist bereits vorhanden/übertragbar — die Übertragung auf E-Commerce-spezifische Formate wie Produkttexte, Kategorienseiten und Shop-Content gelingt durch Praxiserfahrung im neuen Aufgabenfeld.

    • E-Commerce
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        E-Commerce-Kenntnisse werden neu aufgebaut — ein IHK-Zertifikatslehrgang im Bereich E-Commerce oder Online-Handel vermittelt Grundlagen zu Shop-Betrieb, Logistik, Zahlungsabwicklung und rechtlichen Anforderungen.

    • Performance Marketing
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Performance-Marketing-Kenntnisse werden neu aufgebaut — ein praxisnaher Zertifikatslehrgang bei IHK oder einer anerkannten Fachakademie, der bezahlte Suchmaschinenwerbung, Display-Advertising und Conversion-Optimierung abdeckt, bietet einen strukturierten Einstieg.

    Check this switch
  • Data Analyst

    IT & Data

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 18 months

    Derivation

    What you bring: Azure, Data Analytics, Excel (Advanced), Python, Snowflake, Technische Dokumentation

    What is still missing: A/B Testing, Controlling, data_journalism, Data Visualization, Python

    According to the dataset: qualification paths

    Show qualification routes (5)
    • A/B-Testing
      1 option
      • Praxiserfahrung
        Description from the dataset

        Methodenkenntnisse in der Versuchsplanung und Auswertung von A/B-Tests bauen auf vorhandenen Data-Analytics-Stärken auf und werden durch praktische Anwendung in Analyse-Projekten sowie ergänzende Weiterbildungsangebote von Hochschulen neu aufgebaut.

    • Controlling
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Controlling-Grundlagen werden über einen betriebswirtschaftlichen Weiterbildungslehrgang bei IHK oder Hochschule neu aufgebaut.

    • Datenjournalismus
      1 option
      • Praxiserfahrung
        Description from the dataset

        Datenjournalismus-Kompetenz (Storytelling mit Daten, Visualisierung für breite Zielgruppen) wird neu aufgebaut, z.B. über Angebote an Journalistenschulen, Hochschulen für Kommunikation oder öffentlich geförderte Medienweiterbildungen.

    • Datenvisualisierung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Datenvisualisierung baut auf vorhandenen Data-Analytics-Kenntnissen auf; Kenntnisse in spezifischen Visualisierungswerkzeugen und Gestaltungsprinzipien werden durch Praxis und Weiterbildungen an Hochschulen oder Fachschulen neu aufgebaut.

    • Python-Programmierung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Python ist bereits als transferable Skill vorhanden und übertragbar.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Content manager (IHK certificate)

    You plan content, run editorial calendars and combine SEO, newsletters and conversion work. This includes AI tools and managing agencies.

    Why you fit

    You already know SEO, tracking and campaigns from e-marketing. What you add is strategy, editorial planning and copywriting.

    The route there

    Further training and exam
    Certificate course "Content Manager" at IHK Köln with an IHK certificate. First online marketing experience is welcome but not required.

    Source: IHK Köln, certificate course Content Manager · As of 2026-11-01 (retrieved)

    Duration
    The course is an eight-day live online workshop. The run from 15 October to 10 November 2026 is already under way; the page names no later date.

    Source: IHK Köln, certificate course Content Manager · As of 2026-11-01 (retrieved)

    Cost
    not documented yet
    Funding
    If you live in North Rhine-Westphalia, you can apply for an Bildungsscheck under conditions. Solo self-employed people can apply for a Qualitätscheck via KOMPASS.

    Source: IHK Köln, certificate course Content Manager · As of 2026-11-01 (retrieved)

    Salary
    not documented yet

    Your next step: Ask IHK Köln about fees and the next date.

  • Certified e-commerce specialist (IHK Fachwirt)

    You develop e-commerce strategies and design processes in online retail. You analyse customer behaviour, improve workflows and lead internal and external partners.

    Why you fit

    Tracking, SEO and campaign knowledge are part of online retail. The qualification adds strategy, processes and leadership.

    The route there

    Further training and exam
    Advanced training exam "Geprüfte/r Fachwirt/in im E-Commerce", written and oral, DQR level 6. Admission: commercial training plus one year of practice, other training plus two years, 90 ECTS in business studies plus two years, or five years of practice.

    Source: IHK Nordwestfalen, Fachwirt E-Commerce · As of 2026-11-01 (retrieved)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Aufstiegs-BAföG can fund a preparation course if it meets the minimum hours (part-time from 400 hours at level 2). The contribution to course and exam fees goes up to 15,000 euros; half is a grant, the other half a KfW loan.

    Source: Federal ministry, Aufstiegs-BAföG · As of 2026-11-01 (retrieved)

    Salary
    not documented yet
    Particulars
    The qualification also meets the admission requirement for the Geprüfter Betriebswirt. The page gives no course length; providers are listed in the Weiterbildungs-Informations-System.

    Source: IHK Nordwestfalen, Fachwirt E-Commerce · As of 2026-11-01 (retrieved)

    Your next step: Ask your IHK whether your work experience counts for admission.

  • Data analyst (IHK certificate)

    You analyse data and derive decisions for marketing, production or logistics. You design and run data projects in the company.

    Why you fit

    With tracking and analytics experience you know data sources and metrics. The course builds methods and reporting.

    The route there

    Further training and exam
    Certificate course "Data Analyst (IHK)" at IHK Köln with DIHK-Bildungs-GmbH. You need no programming skills, but first experience with data, for example in Excel.

    Source: IHK Köln, Data Analyst (IHK) · As of 2026-11-01 (retrieved)

    Duration
    The live online courses run, for example, from 1 February to 19 May 2027.

    Source: IHK Köln, Data Analyst (IHK) · As of 2026-11-01 (retrieved)

    Cost
    not documented yet
    Funding
    If you live in North Rhine-Westphalia, you can apply for an Bildungsscheck under conditions. Solo self-employed people can apply for a Qualitätscheck via KOMPASS.

    Source: IHK Köln, Data Analyst (IHK) · As of 2026-11-01 (retrieved)

    Salary
    not documented yet

    Your next step: Check dates and fees at IHK Köln and compare with your local IHK.

Show more routes (5)
  • Marketing specialist (IHK Fachwirt)

    You plan marketing measures, manage budgets and lead marketing projects. The level is above clerical work.

    Why you fit

    Campaign, channel and number experience from e-marketing counts as work experience. The qualification documents strategy and leadership.

    The route there

    Further training and exam
    Advanced training exam with a written part plus presentation and professional discussion. Admission under § 53c BBiG: qualification as Kaufmann/-frau für Marketingkommunikation, another three-year commercial training plus one year of practice, another recognised training plus two years, 90 ECTS in business studies plus two years, or five years of practice. The practice must relate substantially to marketing.

    Source: IHK Hannover, Fachwirt für Marketing · As of 2026-11-01 (retrieved)

    Duration
    not documented yet
    Cost
    The exam fee at IHK Hannover is 511 euros. Course costs come on top, depending on the provider.

    Source: IHK Hannover, Fachwirt für Marketing · As of 2026-11-01 (retrieved)

    Funding
    Aufstiegs-BAföG can fund a preparation course if it meets the minimum hours (part-time from 400 hours at level 2). The contribution to course and exam fees goes up to 15,000 euros; half is a grant, the other half a KfW loan.

    Source: Federal ministry, Aufstiegs-BAföG · As of 2026-11-01 (retrieved)

    Salary
    not documented yet
    Particulars
    Next date at IHK Hannover: exam on 1 and 2 March 2027, registration deadline 30 November 2026.

    Source: IHK Hannover, Fachwirt für Marketing · As of 2026-11-01 (retrieved)

    Your next step: Submit the admission application to your IHK before the registration deadline.

  • Online marketing manager (IHK certificate)

    You build up online presences and run SEO, paid search, newsletters and social media. Web controlling and concept work are part of it.

    Why you fit

    You already know many of these channels. The certificate documents your breadth and fills gaps, for example in strategy.

    The route there

    Further training and exam
    Certificate course at IHK Düsseldorf. The certificate requires at least 80 percent attendance and a passed practical project.

    Source: IHK Düsseldorf, Online-Marketing-Manager/in (IHK) · As of 2026-11-01 (retrieved)

    Duration
    The training takes place on five days within one week.

    Source: IHK Düsseldorf, Online-Marketing-Manager/in (IHK) · As of 2026-11-01 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Look up dates and fees in the IHK event search.

  • Bachelor in digital marketing and e-commerce

    You study digital business models, digital marketing, user experience, social commerce and logistics. You also choose specialisations such as brand management or marketing intelligence.

    Why you fit

    You bring practice in marketing technology and add the university degree. The programme opens paths into strategy and management.

    The route there

    Further training and exam
    Bachelor of Arts at TH Aschaffenburg in Bavaria, full-time in a blended learning model, starting in the winter semester.

    Source: TH Aschaffenburg, Digitales Marketing und E-Commerce · As of 2026-11-01 (retrieved)

    Duration
    The programme lasts seven semesters, of which six are university semesters and one is a practical semester.

    Source: TH Aschaffenburg, Digitales Marketing und E-Commerce · As of 2026-11-01 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet
    Particulars
    The university charges no tuition fees, only a contribution to the student services organisation.

    Source: TH Aschaffenburg, Digitales Marketing und E-Commerce · As of 2026-11-01 (retrieved)

    Your next step: Read the university's application page and ask student advising about access.

  • Certified business manager (IHK Betriebswirt)

    You take on management and strategy tasks in business administration. The exam has a written, an oral and a project-based part.

    Why you fit

    After a Fachwirt or a degree this is the next step up. It fits if you aim at responsibility for budgets and teams.

    The route there

    Further training and exam
    Advanced training exam with three parts: written, oral, and project work with a professional discussion. Admission via Fachwirt, Fachkaufmann or a comparable commercial advanced qualification, Kaufmännischer Fachwirt under the crafts code, state-certified Betriebswirt plus one year of practice, or a business degree plus one year of practice.

    Source: IHK Hannover, Betriebswirt · As of 2026-11-01 (retrieved)

    Duration
    not documented yet
    Cost
    IHK Hannover charges 460 euros per exam part, 1,380 euros in total.

    Source: IHK Hannover, Betriebswirt · As of 2026-11-01 (retrieved)

    Funding
    Aufstiegs-BAföG can fund a preparation course if it meets the minimum hours (part-time from 400 hours at level 3). The contribution to course and exam fees goes up to 15,000 euros; half is a grant, the other half a KfW loan.

    Source: Federal ministry, Aufstiegs-BAföG · As of 2026-11-01 (retrieved)

    Salary
    not documented yet

    Your next step: Check whether your qualification meets the admission rules, then apply online at the IHK.

  • IT specialist for data and process analysis

    You analyse business processes, prepare data and use it to improve workflows and digital business models. Data protection and data security are part of it.

    Why you fit

    You bring tracking, data and tech experience. The apprenticeship gives you a recognised qualification in data work.

    The route there

    Further training and exam
    Dual apprenticeship under the Fachinformatiker training regulation of 28 February 2020. Through partial qualifications you can later be admitted to the final exam.

    Source: BIBB, occupation search IT specialist data and process analysis · As of 2026-11-01 (retrieved)

    Duration
    The apprenticeship lasts 36 months.

    Source: BIBB, occupation search IT specialist data and process analysis · As of 2026-11-01 (retrieved)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask the IHK about partial qualifications and admission without an apprenticeship.

What matters to you

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How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

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