Pebio Search

Pebio editorial team · Last updated: 31 October 2026

E-Commerce Manager

What is on your mind?

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • Marketing Manager

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: leicht

    about 9 months

    Derivation

    What you bring: Analytics, Campaign Management, Content-Strategie, Data Analytics, SEO

    What is still missing: Brand Management, Budget, Executive Search, Google Ads, Meta Ads

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Markenmanagement
      1 option
      • Fachseminar oder Hochschulkurs
        Description from the dataset

        Markenmanagement (Markenpositionierung, Corporate Identity, Markenstrategie) wird über Fachseminare zu Marketing-Strategie und Markenführung (z.B. bei IHK oder Hochschulen) oder im Rahmen eines berufsbegleitenden Marketing-Studiums erworben. Das Wissen wird neu aufgebaut.

    • Budgetplanung
      1 option
      • Praxiserfahrung und Fachseminar
        Description from the dataset

        Marketing-Budgetplanung und -kontrolle werden durch Übernahme von Budgetverantwortung in der Praxis sowie durch Fachseminare zu Unternehmensplanung und Controlling erworben. Das Wissen wird neu aufgebaut.

    • Executive Search
      1 option
      • Praxiserfahrung
        Description from the dataset

        Executive Search ist für die Kernrolle eines Marketing Managers meist kein zentrales Kompetenzfeld. Grundkenntnisse werden durch Praxiserfahrung in Führungskräftegewinnung oder durch Zusammenarbeit mit HR erworben. Das Wissen wird neu aufgebaut.

    • Google Ads
      1 option
      • Praxiserfahrung und Zertifizierung
        Description from the dataset

        Google-Ads-Kenntnisse (Kampagnenplanung, Gebotsstrategien, Conversion-Tracking) werden durch praktische Kampagnenarbeit und die kostenfreie Lernplattform des Anbieters erworben. Das Wissen wird neu aufgebaut.

    • Meta Ads
      1 option
      • Praxiserfahrung
        Description from the dataset

        Meta-Ads-Kompetenz (Facebook/Instagram Kampagnen, Zielgruppendefinition, Pixel-Integration) wird durch praktischen Kampagneneinsatz und die kostenfreien Lernressourcen der Plattform aufgebaut. Das Wissen wird neu aufgebaut.

    Check this switch
  • Key Account Manager

    Sales & Customer

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 15 months

    Derivation

    What you bring: Stakeholder-Management

    What is still missing: B2B Vertrieb, Budget, Churn Management, Controlling, Upselling

    According to the dataset: qualification paths

    Show qualification routes (5)
    • B2B-Vertrieb
      1 option
      • Praxiserfahrung und Fachseminar
        Description from the dataset

        B2B-Vertriebskompetenz (Kundenakquise, Angebotsprozesse, Vertragsverhandlung im Geschäftskundenumfeld) wird primär durch Praxiserfahrung in Vertriebsrollen aufgebaut. Ergänzend bieten IHK und Handelskammern Seminare zu Vertrieb und Verhandlungsführung an. Das Wissen wird neu aufgebaut.

    • Budgetplanung
      1 option
      • Praxiserfahrung und Fachseminar
        Description from the dataset

        Budgetplanung im Key-Account-Kontext (Umsatz- und Kostenplanung pro Kunden) wird durch Praxiseinsatz in Vertriebsrollen mit Budgetverantwortung und Fachseminare zu Unternehmenssteuerung erworben. Das Wissen wird neu aufgebaut.

    • Churn-Management
      1 option
      • Praxiserfahrung
        Description from the dataset

        Churn-Management — das Erkennen von Abwanderungsrisiken und die gezielte Kundenbindung — wird durch Praxiserfahrung in Kundenbeziehungsrollen und analytische Auswertung von Kundenverhalten erlernt. Das Wissen wird neu aufgebaut.

    • Controlling
      1 option
      • Fachseminar oder IHK-Lehrgang
        Description from the dataset

        Controlling-Grundlagen für Vertriebsrollen (Deckungsbeitragsrechnung, Kennzahlen, Abweichungsanalyse) werden über IHK-Lehrgänge oder Fachseminare zu Unternehmenscontrolling erworben. Das Wissen wird neu aufgebaut.

    • Upselling
      1 option
      • Praxiserfahrung
        Description from the dataset

        Upselling-Techniken (Bedürfnisanalyse, Mehrwertargumentation, Cross-Selling) werden durch Praxiseinsatz in vertriebsnahen Rollen und gezielte Trainings zu Verkaufsgesprächsführung erworben. Das Wissen wird neu aufgebaut.

    Check this switch
  • Produktmanager/Produktmanagerin

    Management & Strategie

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 15 months

    Derivation

    What you bring: Data Analytics, Partner Communication, Stakeholder-Management

    What is still missing: Budget, Fleet Operations, Präsentation, Product Management, Product Strategy

    According to the dataset: qualification paths

    Show qualification routes (5)
    • Budgetplanung
      1 option
      • Praxiserfahrung und Fachseminar
        Description from the dataset

        Budgetplanung und -kontrolle im Produktkontext werden durch Übernahme von Budgetverantwortung in der Praxis sowie durch Fachseminare zu Unternehmensplanung und Controlling (z.B. bei IHK oder Hochschulen) erworben. Das Wissen wird neu aufgebaut.

    • Flottenmanagement
      1 option
      • Praxiserfahrung
        Description from the dataset

        Flottenmanagement als operative Disziplin wird primär durch direkte Praxiserfahrung in entsprechenden Unternehmensumfeldern aufgebaut. Für den Wechsel in eine Produktmanager-Rolle ist dieses Feld meist nachrangig und wird situativ eingearbeitet. Das Wissen wird neu aufgebaut.

    • Präsentation
      1 option
      • Praxiserfahrung
        Description from the dataset

        Präsentationskompetenz — das strukturierte und überzeugende Vermitteln von Inhalten vor internen und externen Zielgruppen — wird durch regelmäßige Praxis und gezieltes Feedback aufgebaut. Kurse zu Rhetorik und Visualisierung (z.B. bei Volkshochschulen oder IHK) ergänzen die Praxis. Das Wissen wird neu aufgebaut.

    • Produktmanagement
      1 option
      • IHK-Zertifikatslehrgang oder Hochschulweiterbildung
        Description from the dataset

        Strukturiertes Produktmanagement-Wissen (Roadmapping, Priorisierungsframeworks, Go-to-Market) wird über berufsbegleitende Zertifikatslehrgänge bei IHK oder Hochschulen oder über anerkannte Produktmanagement-Weiterbildungen erworben. Praxisprojekte sind integraler Bestandteil. Das Wissen wird neu aufgebaut.

    • Produktstrategie
      1 option
      • Praxiserfahrung und Fachseminar
        Description from the dataset

        Produktstrategie — die langfristige Ausrichtung eines Produkts an Markt und Unternehmensziel — wird durch Praxiserfahrung in Produktrollen und durch Fachseminare zu strategischem Management (z.B. an Hochschulen) aufgebaut. Das Wissen wird neu aufgebaut.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Marketing Lead

    You plan and run marketing strategy, campaigns and budget across channels. You own brand and results, not just the online shop.

    Why you fit

    You already bring SEO, content strategy, campaign work and GA4 analysis from e-commerce.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Take over a marketing budget or a brand task in your current role and collect results for applications.

  • Performance Marketing Specialist

    You run paid campaigns in search and social media and optimise them by metrics. You analyse web data and plan the digital marketing strategy.

    Why you fit

    You know web analytics, digital marketing methods, mobile marketing and e-commerce systems from running a shop.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Run a paid campaign with your own target and document approach and results.

  • Product Manager

    You align a product with market and company goals and prioritise what gets built or offered. You work with development, sales and marketing.

    Why you fit

    Data analysis, stakeholder work and conversion optimisation from e-commerce help in product management.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Take charge of prioritising features in a shop project and record your reasoning and the effect.

Show more routes (4)
  • Key Account Executive

    You look after major business customers, negotiate offers and plan revenue and costs per customer. You work to keep customers and grow their orders.

    Why you fit

    You know customer needs, conversion funnels and digital sales channels and work with many stakeholders.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask to co-serve a B2B customer or retailer and learn the offer and negotiation process.

  • Customer Experience (CX) Manager

    You shape how customers experience your company across all touchpoints. You evaluate feedback and improve processes across departments.

    Why you fit

    Evaluating customer feedback is already part of your shop work.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Lead a shop project that evaluates customer feedback and derive improvements from it.

  • CRM and Lifecycle Marketing Manager

    You steer customer communication across the whole customer cycle, for example by email and automation. You plan campaigns and track performance indicators.

    Why you fit

    You know implementing marketing strategy, tracking indicators and brand marketing from e-commerce.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Build an email flow for existing customers in the shop and measure its effect.

  • Certified Retail Business Specialist (IHK)

    You take on management and planning tasks in retail, such as sales, marketing and procurement. You complete a recognised IHK advanced vocational qualification.

    Why you fit

    Your shop experience touches exam areas such as retail marketing and sales management, and you can use the qualification as proof.

    The route there

    Further training and exam
    Exam for Certified Retail Business Specialist before the IHK with two written parts and one oral part. Admission depends on qualification and work experience; a preparation course does not establish it.

    Source: IHK Köln, Geprüfte Handelsfachwirte · As of 2026-10-31 (abgerufen)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask your responsible IHK in writing about admission before booking a course.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

What matters to you? (optional, several possible)

Important to you

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

Job market: what job ads ask for

Reliable data basis · Based on 185 ads with skills

Sought-after professional skills

  • Amazon Marketplace
  • SEO
  • Shopify
  • Shop-Systeme

Source: Stellenanzeigen (BA-Volltext) · As of 2026-11-01

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