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Pebio editorial team · Last updated: 1 November 2026

Content Marketing Manager

What is on your mind?

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

Median per month (gross)

€5,546

Range per month (25% to 75%)

€4,164 – €7,472

  • Region: Germany
  • Applies to the occupational group KldB 92113 This occupational group covers several occupations, not only this one.
  • Data import: October 2026
  • Reference period of the figure: not stated in the dataset
  • The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • E-Commerce Manager

    Marketing, Medien & Kreativ

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 15 months

    Derivation

    What you bring: Campaign Management, Content-Strategie, Data Analytics, KPI-Tracking, SEO

    What is still missing: CRM Marketing, E-Commerce, Partner Communication, Performance Marketing, Stakeholder-Management

    According to the dataset: qualification paths

    Show qualification routes (5)
    • CRM-Marketing
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        CRM-Marketing-Kenntnisse werden über Weiterbildungen bei IHK, Marketingverbänden oder anerkannten Bildungsträgern aufgebaut. Inhalte: Kundensegmentierung, E-Mail-Marketing, Marketing-Automatisierung, Retention-Strategien. Wird neu aufgebaut.

    • E-Commerce
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        E-Commerce-Kompetenz wird über Zertifikatslehrgänge bei IHK, Digitalverbänden oder Hochschulen erworben. Inhalte: Shop-Betrieb, Conversion-Optimierung, Plattform-Management, rechtliche Grundlagen. Vorhandene Campaign-Management- und SEO-Kenntnisse sind bereits vorhanden/übertragbar. Wird neu aufgebaut.

    • Partner-Kommunikation
      1 option
      • Praxiserfahrung
        Description from the dataset

        Strukturierte Kommunikation mit internen und externen Partnern wird durch aktive Zusammenarbeit mit Agenturen, Lieferanten und internen Teams aufgebaut. Kommunikationserfahrung aus dem Content-Marketing ist als Grundlage verwertbar. Wird neu aufgebaut.

    • Performance Marketing
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Performance-Marketing-Kenntnisse (bezahlte Werbung, Conversionoptimierung, ROAS-Steuerung) werden über Fachseminare bei Marketingverbänden, IHK oder anerkannten Bildungsträgern aufgebaut. Vorhandene Data-Analytics- und KPI-Tracking-Kenntnisse sind bereits vorhanden/übertragbar. Wird neu aufgebaut.

    • Stakeholder-Management
      1 option
      • Praxiserfahrung
        Description from the dataset

        Stakeholder-Management wird durch aktive Übernahme von Koordinationsrollen gegenüber internen und externen Partnern aufgebaut. Kommunikationserfahrung aus dem Content-Marketing bildet eine verwertbare Ausgangsbasis. Wird neu aufgebaut.

    Check this switch
  • Data Analyst

    IT & Data

    Editorially selected · Dataset as of 2026-05-24

    Rating: schwer

    about 18 months

    Derivation

    What you bring: A/B Testing, Analytics, Data Analytics

    What is still missing: Controlling, Data Visualization, Excel (Advanced), Python

    According to the dataset: qualification paths

    Show qualification routes (4)
    • Controlling
      1 option
      • IHK-/Kammer-Zertifikatslehrgang
        Description from the dataset

        Controlling-Grundlagen werden durch einen IHK-Zertifikatslehrgang zu Unternehmenscontrolling oder Kostenrechnung erworben. Inhalte: Budgetplanung, Soll-Ist-Vergleiche, Kostenstellenrechnung und Berichtswesen.

    • Datenvisualisierung
      1 option
      • Praxiserfahrung
        Description from the dataset

        Datenvisualisierungskompetenz wird neu aufgebaut — durch eigenständige Erstellung von Dashboards und Reports in gängigen Analyse- und Visualisierungswerkzeugen. Fachseminare und Hochschulmodule bieten ergänzende Grundlagen zu Visualisierungsprinzipien.

    • Excel (fortgeschritten)
      1 option
      • Praxiserfahrung
        Description from the dataset

        Fortgeschrittene Excel-Kenntnisse werden durch strukturiertes Selbststudium und praxisnahe Anwendung in Analyseprojekten aufgebaut. Volkshochschulen und Kammern bieten ergänzend Excel-Aufbauseminare an.

    • Python
      1 option
      • Praxiserfahrung
        Description from the dataset

        Python-Kenntnisse für Datenanalyse werden neu aufgebaut — durch strukturiertes Selbststudium und eigenständige Anwendung in Analyseprojekten. Hochschulen und Fachschulen bieten ergänzende Programmierkurse mit Data-Science-Schwerpunkt an.

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Marketing Specialist (Bachelor Professional in Marketing, IHK)

    You develop marketing strategies, plan and carry out concepts and projects, and evaluate marketing processes. Communication, leadership and cooperation are part of it.

    Why you fit

    Editorial planning, channel management and measuring results from content marketing are a technical base for the exam's fields of action.

    The route there

    Further training and exam
    Exam for Bachelor Professional in Marketing (Geprüfter Fachwirt für Marketing). Admission e.g. with a commercial apprenticeship plus one year of practice, another apprenticeship plus two years, 90 credits in a business degree plus two years, or at least five years of practice. The exam is written (two tasks) and oral (presentation, expert discussion).

    Source: IHK Schleswig-Holstein; § 2 MarketFachwBAProFV · As of 2026-10-31 (abgerufen)

    Duration
    Learning volume of at least 1,200 hours as a rule; you submit a self-declaration at admission.

    Source: IHK Schleswig-Holstein · As of 2026-10-31 (abgerufen)

    Cost
    not documented yet
    Funding
    The Maßnahmebeitrag covers course and exam fees up to €15,000. Half is a grant; for the other half you are entitled to a KfW loan. The responsible office clarifies whether your course is eligible.

    Source: § 12 AFBG · As of 2026-10-31 (abgerufen)

    Salary
    not documented yet

    Your next step: Ask your IHK about admission before you book a course.

  • Certified Business Manager (Master Professional in Business Management, IHK)

    You plan, steer and monitor business processes across departments. The exam includes a project paper with presentation and expert discussion.

    Why you fit

    If you lead marketing or content teams, the qualification moves you toward department or marketing leadership with a business profile.

    The route there

    Further training and exam
    Geprüfter Betriebswirt, DQR level 7 (master level). Exam in three parts: written (three tasks of 240 minutes each, in English B2), oral (up to 45 minutes), project-based (project paper, presentation, expert discussion).

    Source: IHK Region Stuttgart · As of 2026-10-31 (abgerufen)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Under the AFBG the Maßnahmebeitrag covers course and exam fees up to €15,000; half is a grant, for the other half you are entitled to a KfW loan.

    Source: § 12 AFBG · As of 2026-10-31 (abgerufen)

    Salary
    not documented yet

    Your next step: Check with the IHK whether your qualification supports admission, and apply before the course.

  • E-Commerce Specialist (Fachwirt im E-Commerce, IHK)

    You develop e-commerce strategies and design, analyse and improve e-commerce processes. You also manage communication and cooperation with internal and external partners.

    Why you fit

    SEO, web analytics, campaign and conversion thinking from content marketing are in demand in online retail.

    The route there

    Further training and exam
    Exam for Geprüfter Fachwirt im E-Commerce. Admission under § 3 of the ordinance: apprenticeship plus practice, 90 ECTS in a business degree plus two years, or at least five years of practice; exceptions are possible if comparable competence is shown.

    Source: § 3 EComFPrV · As of 2026-10-31 (abgerufen)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare the admission routes with your CV and ask an IHK about courses.

Show more routes (5)
  • Online Marketing Manager (IHK certificate)

    You work on website factors, SEO, SEA, social media advertising, e-mail marketing and web controlling. Strategy, implementation and data protection are part of it.

    Why you fit

    You know SEO, newsletters and analytics from content marketing; paid channels such as SEA and social ads are often still open.

    The route there

    Further training and exam
    Online course with the IHK certificate „Online-Marketing-Manager:in (IHK)“. It ends with a project paper on an online marketing concept and a ten-minute presentation; attendance of at least 80 %.

    Source: IHK Bochum · As of 2026-10-31 (abgerufen)

    Duration
    80 teaching hours, fully online.

    Source: IHK Bochum · As of 2026-10-31 (abgerufen)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Check dates and prices with the provider of IHK Bochum and ask whether your employer covers the cost.

  • Data Analyst (IHK certificate)

    You prepare data, analyse it visually and build reports with business intelligence tools. You also plan and carry out your own data projects.

    Why you fit

    You already use analytics, A/B tests and KPI tracking. The course deepens ETL, databases and reporting.

    The route there

    Further training and exam
    IHK certificate course in five modules (data analytics and ETL, visual analysis and BI tools, databases and machine learning, own data projects, practical training). Certificate requires at least 80 % attendance and a successful project paper with presentation and expert discussion.

    Source: IHK Oldenburg · As of 2026-10-31 (abgerufen)

    Duration
    57 teaching hours of live online training plus about 26 teaching hours of module-related self-study.

    Source: IHK Oldenburg · As of 2026-10-31 (abgerufen)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Find a date at your IHK and clarify whether your employer pays.

  • Part-time master in leadership and communication management

    You take on leadership and communication tasks and steer communication in organisations. The programme combines leadership, business administration, communication, and quality and innovation management.

    Why you fit

    Your experience in strategy, storytelling and audience work fits communication and leadership roles. The master adds leadership and research methods.

    The route there

    Further training and exam
    Master of Arts with 90 ECTS at OTH Regensburg (Bavaria). Entry with a completed degree and at least one year of work experience; the experience can also be gained after the start. Parts of the content are social-science oriented.

    Source: OTH Regensburg · As of 2026-10-31 (abgerufen)

    Duration
    Standard period of study four semesters, part-time.

    Source: OTH Regensburg · As of 2026-10-31 (abgerufen)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare masters in communication and leadership and read the admission rules of your chosen programme.

  • Part-time MBA in Management (Pforzheim University)

    You study controlling, finance, strategy, project and change management, leadership and digital marketing. The programme ends with a project paper and a master's thesis.

    Why you fit

    If you want to lead teams or a marketing budget, the MBA adds business knowledge and leadership.

    The route there

    Further training and exam
    Part-time MBA with 90 ECTS at Pforzheim University (Baden-Württemberg), taught at the VWA-Bildungshaus Stuttgart. Entry with a first degree and at least twelve months of work experience afterwards. With a 180-ECTS bachelor's, missing credits can be made up through work experience and a bridging module.

    Source: Hochschule Pforzheim · As of 2026-10-31 (abgerufen)

    Duration
    Four semesters part-time; starts every September.

    Source: Hochschule Pforzheim · As of 2026-10-31 (abgerufen)

    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Read the admission statute and the application deadline on the university's page.

  • Freelance content marketer

    You offer content strategy, editorial planning and content production as your own service. You win clients yourself and bear the business risk.

    Why you fit

    You can offer strategy, editorial planning and performance measurement to clients as a service.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    Gründungszuschuss (start-up grant): you receive unemployment benefit and still have at least 150 days of entitlement at start-up; the self-employment is your main occupation (at least 15 hours a week). Phase 1 lasts six months (last unemployment benefit plus €300 a month), phase 2 nine months (€300 a month). An expert body certifies viability.

    Source: Bundesagentur für Arbeit · As of 2026-10-31 (abgerufen)

    Salary
    not documented yet

    Your next step: Book a counselling appointment at the employment agency before you start up and get the viability statement.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

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Important to you

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

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