Content Creator

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

• Region: Germany
• Applies to the occupational group KldB 92113 This occupational group covers several occupations, not only this one.
• Data import: October 2026
• Reference period of the figure: not stated in the dataset
• The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

Statutory minimum wage

• Statutory

  €13.90 per hour

  valid from 2026-01-01, until 2026-12-31

  § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

• Statutory

  €14.60 per hour

  valid from 2027-01-01 · upcoming

  § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained

Generally binding collective agreement (AVE)

A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.

Framework agreement (Manteltarifvertrag)

Sets general working conditions such as working hours, leave and notice periods, not the level of pay.

Pay agreement (Entgelttarifvertrag)

Sets how much is paid per pay grade.

Pay grade (Entgeltgruppe)

The classification by task and qualification. It decides which amount in the pay table applies to you.

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

• Content Strategist

  Medien & Redaktion

  Editorially selected · Dataset as of 2026-05-24

  Rating: schwer

  about 12 months

  Derivation

  What you bring: Analytics, Content-Strategie, Copywriting, journalistic_research, SEO, Storytelling

  According to the dataset: qualification paths

  Show qualification routes (5)

  • Compliance
    1 option

    • IHK-/Kammer-Zertifikatslehrgang
      Description from the dataset

      IHK-Zertifikatslehrgang Compliance-Management oder Datenschutz-Grundlagen, der rechtliche Anforderungen im digitalen Umfeld (z. B. Datenschutzgrundverordnung, Urheberrecht, Lauterkeitsrecht) für Kommunikationsberufe vermittelt. Wird neu aufgebaut.

  • Datenanalyse
    1 option

    • Praxiserfahrung
      Description from the dataset

      Bereits vorhanden/übertragbar: Analytische Grundkompetenz ist als transferable Skill vorhanden. Für den strategischen Einsatz empfiehlt sich die praktische Vertiefung mit Content-Performance-Tools und Reichweitenanalysen sowie ergänzende Kurse zu datengetriebenem Marketing an Hochschulen oder Berufsverbänden.

  • KPI-Tracking
    1 option

    • Praxiserfahrung
      Description from the dataset

      KPI-Tracking wird durch projektbezogene Praxis aufgebaut: Definition messbarer Kennzahlen, Einrichten von Dashboards und regelmäßiges Reporting. Berufsverbände des Marketings und Hochschulen bieten Kompaktseminare zu Performance-Messung und Kennzahlensystemen an. Wird neu aufgebaut.

  • Partnerkommunikation
    1 option

    • Praxiserfahrung
      Description from the dataset

      Partnerkommunikation wird durch direkte Zusammenarbeit mit Agenturen, Plattformpartnern und internen Stakeholdern aufgebaut. Kommunikations- und Verhandlungstrainings bei Berufsverbänden unterstützen den strukturierten Aufbau. Wird neu aufgebaut.

  • Produktmanagement
    1 option

    • IHK-/Kammer-Zertifikatslehrgang
      Description from the dataset

      IHK-Lehrgang oder berufsbegleitendes Hochschulzertifikat im Produktmanagement, das Grundlagen der Produktentwicklung, Roadmap-Planung und Stakeholder-Kommunikation vermittelt. Berufsverbände im digitalen Produktbereich bieten ergänzend Kurzformate an. Wird neu aufgebaut.

  Check this switch

Further paths have not been researched reliably yet.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

What matters to you? (optional, several possible)

Important to you

Financial situationSecurity & predictabilityWork environment & belongingRecognition & competenceGrowth & self-determination

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts

• Financial situation: Salary, Pay scales
• Security & predictability: Pay scales, Job market
• Work environment & belonging: No data
• Recognition & competence: Skills
• Growth & self-determination: Career, Skills

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