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Pebio editorial team · Last updated: 31 October 2026

Brand Manager

What is on your mind?

Salary: what employees earn

Actual salary (BA Entgeltatlas), not a pay scale. Median pay of full-time employees subject to social insurance; part-time is not included. The salary in your contract may differ.

Median per month (gross)

€6,480

  • Region: Germany
  • Applies to the occupational group KldB 92114 This occupational group covers several occupations, not only this one.
  • Data import: October 2026
  • Reference period of the figure: not stated in the dataset
  • The source states the number of cases and the publication threshold.

Source: BA-Entgeltatlas

More about this figure

Minimum rates are not actual salaries and are listed in the pay scale section.

Your own calculation: hourly rate

Convert your monthly gross pay into an hourly rate. This is a calculation from your own input, not a comparison with the median. Nothing is stored.

Pay scales and minimum rates

These are minimums if the stated scope applies to your employment. This is not legal advice.

There is no verified statement on statutory pay under the BGB for this occupation yet.

Statutory minimum wage

  • Statutory

    €13.90 per hour

    valid from 2026-01-01, until 2026-12-31

    § 1 Nr. 1 MiLoV5: „ab 1. Januar 2026 13,90 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Upcoming rates (1)

  • Statutory

    €14.60 per hour

    valid from 2027-01-01 · upcoming

    § 1 Nr. 2 MiLoV5: „ab 1. Januar 2027 14,60 Euro brutto je Zeitstunde“

Source: Fifth Minimum Wage Adjustment Ordinance (MiLoV5), Federal Law Gazette 2025 I No. 268 · As of 2026-10-27

Terms explained
Generally binding collective agreement (AVE)
A collective agreement that the labour ministry has declared binding for all employers in a sector – even without union membership.
Framework agreement (Manteltarifvertrag)
Sets general working conditions such as working hours, leave and notice periods, not the level of pay.
Pay agreement (Entgelttarifvertrag)
Sets how much is paid per pay grade.
Pay grade (Entgeltgruppe)
The classification by task and qualification. It decides which amount in the pay table applies to you.

Which pay scale might apply to you?

We show no sector pay scale for this occupation. Check step by step: region, employer and sector, bargaining parties, scope and period, then the original text. A match means “possibly relevant, please check”, not “applies to you”.

BMAS collective agreement register

Skills: what you learned on the job

Expert-reviewed tasks and the skill behind them. Use the evidence question to check whether it applies to you.

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Not yet available

This content has so far only been expert-reviewed in German.

Career: possible moves

Occupations people move to from this one. Every rating shows how it was derived.

  • Product Designer

    Produkt, Design & Experience

    Editorially selected · Dataset as of 2026-05-24

    Derivation

    What you bring: Agentursteuerung, Kreativkonzept, Positionierung, Zielgruppenanalyse

    According to the dataset: qualification paths

    Show qualification routes (4)
    • Informationsarchitektur
      1 option
      • Praxiserfahrung
        Description from the dataset

        wird neu aufgebaut durch Projektarbeit und Fachlektüre zu UX/IA-Grundprinzipien; kein eigenständiger Pflicht-Kurs — entsteht parallel zur UX-Research- und Prototyping-Praxis

    • Design Thinking und User-Centered Design
      1 option
      • Weiterbildung
        Description from the dataset

        wird neu aufgebaut durch ein Design-Thinking-Zertifikatsseminar (Hochschule oder Berufsverband) — wenige Tage bis Wochen; die vorhandene Markenverständnis- und Zielgruppenanalyse-Kompetenz schafft konzeptionelle Nähe

    • Figma und Prototyping
      1 option
      • Praxiserfahrung
        Description from the dataset

        wird neu aufgebaut durch Selbststudium und praktische Projektarbeit; Figma bietet kostenlose Lernmaterialien; die vorhandene Kreativkonzeption und Agentursteuerung erleichtern das Eindenken in Design-Workflows

    • UX-Research und Usability
      1 option
      • Zertifikatslehrgang
        Description from the dataset

        wird neu aufgebaut durch einen UX-Research-Lehrgang (Hochschule oder Berufsverband); die vorhandene Zielgruppenanalyse bietet einen konzeptionellen Anknüpfungspunkt

    Check this switch

Further paths have not been researched reliably yet.

Where else you can go

Routes many people do not think of straight away. Every statement names source and date; what is missing reads “not documented yet”.

  • Head of Brand Management

    You lead several brands or a brand team and own strategy and budget. You align positioning, campaigns and agencies with management.

    Why you fit

    You already handle brand positioning, budgeting, agency steering and people leadership. This is a step up within the same field.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Ask in your next review for responsibility for a budget and at least one person.

  • Head of Marketing

    You own the whole marketing strategy including budget and team. You steer brand, channels and sales support together.

    Why you fit

    As a brand manager you know market research, marketing plans and campaign coordination. You mainly lack channel breadth (performance, CRM) and overall responsibility.

    The route there

    Further training and exam
    The IHK qualification „Geprüfte/r Fachwirt/-in für Marketing – Bachelor Professional in Marketing“ is assigned to level 6 of the German Qualifications Framework (DQR, bachelor level). Passing it meets the admission requirement for the Geprüfte/r Betriebswirt/-in (Master Professional in Business Management).

    Source: IHK Nordwestfalen: Bachelor Professional für Marketing · As of 2026-10-31 (Page retrieved and read)

    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Compare the Fachwirt courses for marketing at your local IHK and check whether you meet the admission rules.

  • Brand Strategist

    You develop brand platforms, positioning and communication guidelines. You often advise several brands or clients.

    Why you fit

    Brand analysis, brand identity, positioning and brand guidelines are already your core. The data shows the closest skill match here.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Write up two brand strategy projects as case studies and approach agencies with them.

Show more routes (5)
  • Product Marketing Manager

    You own positioning, messaging and the market launch of a product. You work closely with product and sales.

    Why you fit

    You bring brand management, messaging, market research and stakeholder management. Go-to-market planning, competitive analysis, sales enablement and pricing are open.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Join an upcoming launch actively and take on the competitor monitoring.

  • Product Manager

    You steer a product across its lifecycle, from idea to further development. You analyse market and customer data and set priorities.

    Why you fit

    Market research, marketing plans and event organisation transfer. Product development, product testing and data-based decisions you build up.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Talk to product development in your company and offer to join a project.

  • Employer Branding Specialist

    You build the employer brand and plan campaigns for recruiting. You use social media and career sites.

    Why you fit

    You carry over brand positioning and brand identity from your work. You extend social media methods and digital marketing strategy.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Offer HR to link a career campaign with your brand leadership.

  • Social Media Manager

    You plan content and campaigns for social networks and look after the community. You evaluate reach and impact.

    Why you fit

    You have brand positioning, market research and budget planning. You build up content strategy, storytelling and platform campaign management.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Take on a social project for your brand and document the results.

  • Strategy Consultant

    You advise companies on strategy, organisation and growth. You run workshops and present results.

    Why you fit

    You bring presentation, stakeholder management, data analysis and budgeting. Project management, leadership and change management you build up.

    The route there

    Further training and exam
    not documented yet
    Duration
    not documented yet
    Cost
    not documented yet
    Funding
    not documented yet
    Salary
    not documented yet

    Your next step: Gain project experience in cross-department strategy projects before you apply.

What matters to you

Choose what matters to you, if you like. We then show the matching facts about this job. There is no weighting, no rating and no overall score.

What matters to you? (optional, several possible)

Important to you

Without a selection you get a general orientation: salary, collective agreements, skills, career and knowledge are in the sections of this page. Choose above what matters to you and we will point you to the matching places.

How we assign facts
  • Financial situation: Salary, Pay scales
  • Security & predictability: Pay scales, Job market
  • Work environment & belonging: No data
  • Recognition & competence: Skills
  • Growth & self-determination: Career, Skills

Job market: what job ads ask for

Reliable data basis · Based on 118 ads with skills

Sought-after professional skills

  • Markenführung

Source: Stellenanzeigen (BA-Volltext) · As of 2026-11-01

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