Marketing & Medien

Referent/in - Öffentlichkeitsarbeit/Marketing

Data: Q2 2026

A Referent/in - Öffentlichkeitsarbeit/Marketing earns an average of 65.760 € gross per year in Germany. The salary range is 50.760 € (entry level) to 86.064 € (senior).

Source: · Entgeltatlas (Federal Employment Agency)

Referent/in - Öffentlichkeitsarbeit/Marketing Salary in Germany

Entry level

50.760 €

per year

Median

65.760 €

per year

Senior

86.064 €

per year

Monthly: 5.480 € median

Skills for Referent/in - Öffentlichkeitsarbeit/Marketing

Most in-demand skills based on current job postings

Hard Skills

Public RelationsContent-StrategieCRM MarketingCampaign ManagementStorytelling

Tools

Google Analytics 4 (GA4)

Soft Skills

PräsentationStakeholder-ManagementKommunikation

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Career Paths from Referent/in - Öffentlichkeitsarbeit/Marketing

Most promising career transitions based on skill overlap

Kommunikationsmanager

Marketing, Medien & Kreativ

leicht

schwer

Projektmanager/Projektmanagerin

Management & Strategie

schwer

Service-Designer/in

Produkt, Design & Experience

leicht

PR Manager

Marketing, Medien & Kreativ

leicht

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